Mark Gabriel Valenzuela
Associate Product Manager @Aspen Medical Products
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WORK HISTORY
Associate Product Manager @Aspen Medical Products
Irvine, CA, US
Key Accomplishments:• Spearheaded the launch of FLX 464 TLSO, a TLSO brace engineered for superior support, streamlined fitting, and enhanced patient comfort — reinforcing Aspen’s leadership in spinal bracing innovation• Drove 10% YoY revenue growth by developing and launching a differentiated TLSO solution in the $2.9B global spinal bracing market, addressing critical portfolio gaps and unmet clinical needs• Executed strategic and tactical marketing plans for both Horizon PRO 464 TLSO and FLX 464 TLSO, accelerating market adoption and strengthening Aspen Medical Products’ market position• Led cross-functional collaboration with R&D, Operations, and Sales to ensure successful product development, commercialization, and alignment across go-to-market execution• Horizon PRO 464 TLSO• FLX 464 TLSOKey Duties:• Define Product Strategy: Lead go-to-market strategies by identifying customer needs, competitive positioning, and value propositions to drive adoption• Conduct Market Analysis & Positioning: Perform market research and competitive analysis to position products effectively, addressing gaps in the existing product portfolio• Drive Sales Enablement: Develop sales tools, training programs, and marketing collateral to equip the sales team with key differentiators and messaging• Track Performance & Optimize Strategy: Monitor sales performance and customer feedback to refine marketing tactics and improve product positioning.• Engage Stakeholders: Collaborate with key stakeholders, including clinicians and distribution partners, to drive awareness and product uptake• Ensure Regulatory & Reimbursement Alignment: Ensure product compliance with coding and reimbursement guidelines to streamline approvals and payer adoption
EDUCATION
Community College of the Air Force
Associate of Arts - AA
Arizona State University
Bachelor of Science - BS
University of California, Irvine - The Paul Merage School of Business
Master of Business Administration - MBA
ABOUT MARK GABRIEL VALENZUELA
I am Mark Gabriel Valenzuela - a product manager, youth leader, executive producer, and mental health counselor. I am currently an Associate Product Manager at Aspen Medical Products. I interned as a Product Manager at Abbott, where I helped form the strategic and commercial guidance for the product launch of Esprit-BTK™. As a veteran, I served as a Mental Health and Substance Abuse Counselor for the United States Air Force. During my service, I assessed the highest number of substance abuse cases in Europe and Africa, developing and managing appropriate treatment plans for each patient, which was essential to their rehabilitation and the safety of the military community. As a Youth Leader, I helped found the National Alliance of Youth Leaders, Inc.(NAYL) in the Philippines and currently serve as a member of its Board of Directors. NAYL is a non-stock, non-profit, non-partisan national formation of youth leaders in the Philippines, uniting for the empowerment of the youth, quality education for the Filipino people, and social justice for all. In 2014, NAYL launched Tatak Botante, a voter’s education campaign. I also served as an Executive Producer for Quarantalk Media, a digital media platform that produces content about socially relevant issues. I graduated Summa Cum Laude from Arizona State University with a BS in Political Science and most recently received my MBA at the University of California, Irvine.
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