Mark Fujii
Influencer Marketing Lead @Digital Extremes
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WORK HISTORY
Influencer Marketing Lead @Digital Extremes
Orange County, CA, US
Lead and manage Influencer Marketing team at Digital Extremes. Develop performance-driven Influencer marketing campaigns with est. budgets of $2.5M+ in support of Games as a Service titles, including Warframe and Soulframe, on PC, Console and Mobile. Collaborate with global agencies and vendors to execute sponsored and organic campaigns that include Influencers across Twitch, YouTube, TikTok, Instagram, O&O channels, and more. Specialize in leading cross-functional teams, producing large-scale creative projects, developing influencer relationships, building KPI-driven UGC campaigns, and quantifying business impact (brand awareness, user acquisition, retention, revenue) of activations.
EDUCATION
University of Illinois Chicago
Bachelor of Arts in English, English
Oakton College
English
ABOUT MARK FUJII
Communications professional with 15+ years of proven Influencer Marketing, Public Relations and Communications experience launching and supporting games and hardware (Xbox One, Halo 5, Quantum Break, etc.), best-in-class Games as a Service titles (Warframe, Soulframe, Sea of Thieves), and top-tier esports programs (Hearthstone, StarCraft II, Heroes of the Storm) Currently working at Digital Extremes on Warframe and Soulframe, previously PR Manager at Blizzard Entertainment Esports and agency PR for Xbox and Microsoft Games Studios.
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