Mark Fensome

European Marketing Professional - Pro Video, Broadcast and Displays @Canon EMEA

London, GB

Responsible for product life cycle product marketing, covering three product groups in the professional video and broadcast part of the business- Product Launch: Managing the new product launch process to ensure the right marketing deliverables are on time, have the right message and appropriate for the products coming to market, while being in line with corporate strategy- Life Cycle Marketing: Working with the marketing teams to plan marketing activities to maximise sales beyond initial launch to maturity and end of life- Exhibitions: Project lead and manage key European events (e.g. IBC, Amsterdam), ensuring the exhibition stand and activities are delivered to product management requirements, with correct messaging and on budget, while directing project team members.