Mark Fawcett
General Manager @Mississauga Harley-Davidson
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WORK HISTORY
General Manager @Mississauga Harley-Davidson
Mississauga, ON, CA
Mississauga Harley-Davidson
ABOUT MARK FAWCETT
As General Manager of Mississauga Harley-Davidson, I lead one of Canada’s most dynamic H-D dealerships—driving growth across retail sales, service, F&I, and marketing. With 16+ years in the motorcycle industry across Canada, Asia, and Latin America, I bring a unique perspective on dealership operations and customer psychology. I’ve built teams from scratch in new markets like the Philippines, launched national loyalty platforms in Brazil, and introduced new finance programs in Hong Kong. My leadership style blends process discipline with frontline energy. I pioneered the “One-Touch Sales & Finance” method—integrating sales and F&I into a seamless experience that increases close rates, improves customer satisfaction, and maximizes dealership profitability. I also actively recruit and train high-performing sales and finance staff, often mentoring candidates from outside the motorcycle space. I’m passionate about brand-building, customer loyalty, and making bold, measurable improvements to dealership performance. Whether it’s unlocking subprime finance deals, scaling referral programs, or leading community-based marketing, I’m always focused on what moves the needle.#HarleyDavidson #MotorcycleSales #GeneralManager #FandI #DealerOperations #SalesLeadership #CustomerExperience #RetailGrowth #TeamBuilder
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