Mark T.
Marketing and Communications Professional
- Role
- Chief Marketing Officer at Sound Heavy Machinery, Inc
- Location
- Jacksonville, NC, US
- LinkedIn followers
- 500 followers
About Mark T.
Battle-tested digital and traditional marketing professional with a successful track record of driving ROI through strategic marketing and communications efforts for businesses across diverse industries including retail, business-to-business, business-to-consumer, and non-profits. Instrumental in leveraging digital, social, and traditional strategies using unique customer segmentation research to drive creative solutions. Named one of the Top 50 Marketers by OnConference.Meaningful metrics and strategy drive me. I have a unique mix of education, training, and practical experience to increase true ROI, strengthen branding, and elevate teams in organizations. Please email me at m••••••••@msn.com or contact me at - Established marketing department at a heavy equipment company and built marketing programs to increase sales by 25% in a down year (Simplicity Equipment & Service)- Increased open enrollment for three magnet schools by 24%($235,798 - ACES)- Rebranded City image to increase national awareness by 14% in two years (City of Bristol)- Rebranded and repositioned 50-year-old organization to increase awareness to an all-time high of 82%.(NSSF)- 12 successful national product launches - Drove 21% sales, 15% market share, and 24% closing rate increases through social media and innovative marketing programs.(Invisible Fence)Core competencies - Strategic marketing and communications planning - Content management - APR Certification - Traditional and digital marketing - Public and media relations - Crisis Communications - Relationship marketing - Social mediaSoftware - Microsoft Office - Adobe Creative Suite - WORDPRESS - Hootsuite Platform and Social Media CertificationAwards - 2026 Top 50 Marketers in the US (OnConference)- 2018 Social Media Movers & Shaker List (Social Media)- 2018 Telly Award for Uniquely Bristol (Television)- 2011 Non-profit Communicator of the Year (Communication Strategy)- 19 national and regional marketing communication awards (Content and writing)
Experience
Chief Marketing Officer
Mar 2022 — Present · Wilmington, NC, US
Lead all strategy and tactics for mid-Atlantic heavy machinery dealership.
Education
Missouri State University
Bachelor of Science, Marketing/Jounalism
Tulane University
Executive MBA, Business Administration and Management, General
2004 — 2006
Skills
- Public Relations
- Internal Communications
- Brand Loyalty
- Strategy
- Media Relations
- Project Management
- Radio Broadcasting
- Leadership
- Advertising
- Online Marketing
- Broadcast Journalism
- Marketing
- Corporate Communications
- Product Management
- Trade Shows
- Product Development
- Non-Profit Leadership
- Journalism
- Direct Mail
- Integrated Marketing
- Content Management
- Market Planning
- Sales
- Relationship Marketing
- Social Media
- Event Management
- Non-Profit Administration
- Non-Profit Board Development
- Blogging
- Breakdance
- Change Management
- Branding & Identity
- Team Building
- Management
- New Business Development
- Email Marketing
- Strategic Planning
- Marketing Communications
- Customer Loyalty
- Brand Development
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