Krishna Saroj

About Krishna Saroj

I help Indian #founders build brands that earn their place - in markets, in homes, and in memory. Not through noise, but through trust.Markets don’t move on ideas alone - they move on #behaviour,#trust, and #timing.I spend my time understanding why some brands compound over years, while others collapse despite scale.My focus is on building brand visibility that aligns with long-term value creation, not short-term optics. That means blending strategic storytelling, market intelligence, and execution discipline -without losing the human context.I believe:> Scale without clarity creates fragility> Technology without judgment accelerates mistakes> And leadership is revealed in the decisions made when growth is inconvenientI engage with #founders,#CXOs,#CMOs,#CGOs who see business as an institution-building exercise, not a sprint for \"just\" valuation.My Brain : Quietly observant. Structurally driven. Long-term oriented.If you’re building something meant to endure, we’ll speak the same language.

Experience

1. Founder & Marketing Director

   The Umbrella

   Jan 2024 — Present · Uttar Pradesh, IN

   The Umbrella works with founders who understand one simple truth:\"India doesn’t scale on theory. It scales on trust.\"In a market shaped by families, neighbourhoods, price sensitivity, and long memory, brands don’t win by being loud - they win by being \"relevant, consistent, and human.\"We help businesses grow visibility and revenue by aligning storytelling with market behaviour, not borrowed playbooks. Our work sits close to the ground - where decisions are influenced by culture, context, and consequence.From local-first brands to nationally scaling businesses, we focus on:1. Building credibility before chasing reach2. Designing decisions that respect Indian consumer behaviour3. Creating brand narratives that survive cycles, not campaignsWe believe:1. In India, reputation compounds faster than advertising2. Short-term growth can destroy long-term trust3. And businesses, like families, are remembered for how they behave in difficult timesThe Umbrella exists to help founders build brands that earn their place - in markets, in homes, and in memory.

Education

• Rani Laxmi Bai Memorial School (R.L.B.)

  International Business/Trade/Commerce

• Lovely Professional University (LPU)

  Bachelor of Business Administration - BBA, Business and Personal/Financial Services Marketing Operations

  2017 — 2020