Monica C. Smith

Role
Founder, CEO, Wbenc and Nglcc Certified at Msi The Agency
Location
Morristown, NJ, US
LinkedIn followers
500 followers

About Monica C. Smith

Monica is a proven marketing leader with over 30 years of experience guiding 200+ top…

Experience

  1. Founder, CEO, Wbenc and Nglcc Certified

    Msi The Agency

    May 1999 — Present

    I am passionate about building great brands, campaigns, companies and mar-tech tools. As a fully owned woman built, run and scaled performance agency. I have created not just an agency. we are a GROWTH ENGINE. Today, our vision is to be the recognized leaders in the progressive fusion of Marketing AI and Human Intelligence–because the contrasting worlds of science and art are most pivotal when unified as one. We apply our proprietary technology and passion for ideation to providing enduring value for DTC and B2B brands of all sizes. Our mission is to drive disruptive, measurable, and positive in- market results for our clients by uniting the thoughtful application of data and artificial intelligence combined with human insight, experience, and creativity. We create the ability to see around corners and provide total prescriptive solutions for the “modern human experience”. We are powered by world- class data science, unmatched talent, and patented offerings. We partner with our clients every step of the way–from ideation to lifetime value. WBENC and NGLCC Certified. Handling over $200M in media billings.

Education

  • University of Mount Saint Vincent

    Bachelor of Arts (B.A.), Communication and Media Studies

    1986 — 1990

Skills

  • Direct Response
  • Brand Management
  • Database Marketing
  • Online Advertising
  • Online Marketing
  • Affiliate Marketing
  • New Media
  • Analytics
  • Media Buying
  • Direct Mail
  • Digital Media
  • Sem
  • Customer Acquisition
  • Competitive Analysis
  • Digital Strategy
  • Media Planning
  • E-Commerce
  • Entrepreneurship
  • Marketing
  • Start-Ups
  • Crm
  • Segmentation
  • Digital Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Integrated Marketing
  • SEO
  • Interactive Marketing
  • Product Development
  • Leadership Management
  • Web Marketing
  • Brand Development
  • Direct Marketing
  • Retail
  • Marketing Communications
  • Web Analytics
  • Advertising
  • Strategy
  • Relationship Marketing

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Monica C. Smith — Founder, CEO, Wbenc and Nglcc Certified at Msi The Agency in Morristown, NJ, US | Unifers