Sumit Das

About Sumit Das

I focus on results, not talk.I have over 9 years of experience as a Senior Performance Marketing Lead. I build fast-growth systems for B2B SaaS, Automotive, and Real Estate businesses. Right now, I manage over in yearly ad spend. I keep costs low (under £15 per acquisition) and drive 40% growth year after year.My method is simple. I combine technical skills with hard work. I do not just \"run ads\". I build complete sales systems using Google Ads and Meta Ads. I make sure every penny you spend brings back a qualified lead or a sale.I also master the future of search. I mix Technical SEO with AI operations. By using AI tools like Claude 3 and Gemini, I cut research time by 40%. This helps me build authority that ranks high on Google.I have built and trained marketing teams from scratch. I set strict rules (SOPs) because real growth needs discipline, not just good ideas.CORE SKILLS & TECH STACKPaid Ads & StrategyGoogle Ads: Search, Maps, P-Max, SKAGs, Hagakure Method, Smart Bidding (tCPA/tROAS).Meta Ads: CAPI, Offline Conversion Tracking (OCT), Remarketing Loops.Budgeting: Scaling & Forecasting, Managing £20k/Month spend with zero waste.SEO & Organic GrowthTechnical SEO: Log File Analysis, Crawl Budget Optimisation, Core Web Vitals (LCP/CLS), JavaScript fixes.Local SEO: Google Maps 3-Pack Dominance, Hyper-Local targeting.Semantic SEO: JSON-LD Schema, FAQ Markup, Programmatic SEO.Off-Page: Link Building, Local Classifieds, Manual Backlink Analysis, Copying Competitor Links, Tier 2 Links.Data & AnalyticsTracking: GA4 (Advanced Events), Google Tag Manager (GTM), Looker Studio Dashboards.CRO: Heatmaps, A/B Testing, Funnel Visualization, Data-Driven Attribution Modelling.AI & OperationsAI Ops: AI Workflow Automation (Claude 3, Gemini), Prompt Engineering, SGE Optimisation.Content: E-E-A-T Rules, AI-Assisted Content Strategy, Snippet Bait.Global Work ExperienceMarkets: UK, USA, Malaysia, Middle East (MENA), APAC.Sectors: Car Repair (UK), Software (B2B SaaS), E-Waste, Real Estate, High-Ticket Consulting.Lead GenerationOutreach: Cold Email Automation (Mailchimp), Database Lists, Manual Data Mining.Quality Check: Lead Verification Rules, Quality Control, Sales Team Alignment.Stop guessing with your budget. Hire me to build a revenue engine for your business.

Experience

1. Digital Marketing Team Leader

   Recenturesoft Infotech Pvt. Ltd

   Jun 2019 — Present · Noida, IN

   I lead digital growth for global clients in the UK, USA, and Malaysia. I manage over in yearly ad spend. My focus is simple: Drive 40% revenue growth year over year while keeping acquisition costs low.CORE RESPONSIBILITIESPaid Media (Google & Meta Ads)Smart Structure: I use the Hagakure method for Google Ads to get high Quality Scores (8/10+).Tracking: I set up Conversion API (CAPI) to track sales accurately, even after iOS updates.Cost Control: I test ads daily and remove bad keywords. This cuts wasted spend by 15-20%.Bidding: I use smart bidding (tCPA/tROAS) to focus on profit, not just clicks.Technical SEO & SearchSite Health: I fix technical errors using Log File Analysis so Google can read our sites easily.Speed: I work with developers to fix speed issues (Core Web Vitals). This improved mobile scores by 20+ points.Structure: I use Topic Clusters and Schema code to help us rank higher for difficult keywords.AI Operations (GenAI)Automation: I use AI tools (Claude 3, Gemini) to write content briefs. This cuts research time by 40%.Future-Proofing: I optimise content for the new AI-based Google Search (SGE).Leadership & DataReporting: I built automated dashboards in Looker Studio. Clients see real profit and ROI instantly.Team Management: I lead and train a squad of 6 marketers. I set strict rules (SOPs) to ensure high-quality work.KEY ACHIEVEMENTSGrowth: Delivered 40% Year-on-Year revenue growth across the portfolio.Low Cost: Consistently generated leads at a cost of under £15 (CPA).Local Dominance: Achieved 85% workshop occupancy for UK Auto clients by ranking in the Google Maps 3-Pack for 20+ locations.Organic Traffic: Increased organic traffic by 150% for a food brand using smart content strategies.Sales Pipeline: Built a sales pipeline for a UK Sports Consulting firm.Smart Targeting: Targeted distressed drivers for mobile tyre services, getting leads at £20 with a 60% conversion rate.

Education

• Motivational Pathway

  Bachelor of Technology, Mechanical Engineering

  2011 — 2015