Paul Frampton-Calero
Group CEO @Goodway Group
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WORK HISTORY
Group CEO @Goodway Group
Miami, FL, US
CEO of 97 year old privately owned US headquartered mini marketing holding group, Goodway Group.Our mission is to be the leading, scaled independent in connected commerce, connecting upper funnel media, retail media, in store and performance media as well as advisory for both retailers and CPG brands to enhance their data, tech & operating model sophistication in order to drive incremental growth through commerce. Our core capabilities are focused in 3 areas; Connection, Consulting & Commerce and we have deep expertise in CPG, Retail, Multi Location & B2B. We also support regional and creative indie agencies by providing a full suite of turnkey digital marketing solutions (including connected commerce) through the Goodway brand.
EDUCATION
The University of Chicago Booth School of Business
Behavioral Sciences
University of Southampton
English, Literature, Language, Film, Poetry
SKILLS
ABOUT PAUL FRAMPTON-CALERO
With 3 decades of experience as a leader in the marketing (and hospitality) industry, I am a customer and people-focused leader who drives growth through excellence and innovation for brands. I am the Global CEO of Goodway Group, a 96 year old family owned independent marketing services group focused on being the leading strategic partner in connected commerce. I am based in Miami and lead our global agency and consulting offering which focuses on 3 capability areas that make up our Connected Commerce proposition: 1. Consulting (Marketing Transformation) through Overline Consulting 2. Commerce practice for retailers and brands3. Connection (Full Funnel Strategy & Analytics)I am passionate about helping brands navigate the complex and dynamic marketing landscape, leveraging my expertise in strategy, transformation, technology/ digital, as well as my extensive network of partners and advisors. I host the \'Time for a Reset\' podcast, where I share insights and best practices on marketing as a growth engine and leading through change. I am also an advisor, coach, and mentor for various organizations and initiatives, where I support and empower diverse talent and entrepreneurs. I am a proud feminist, a published author, and a regular speaker and panelist at industry events and conferences. I am also on a life long journey to overcome my inner voice and anxiety…
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