Amy A.
Marketing Director at GSM Services
- Role
- Marketing Director at GSM Services
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Amy A.
Experienced marketer with a proven track record of optimizing marketing spend through the…
Experience
Marketing Director
Oct 2017 — Present · Gastonia, NC, US
Strategize, develop, and implement innovative and successful marketing campaigns. Ensure seamless integration and harmony of all campaigns across multiple mediums and platforms. Create and optimize a functioning marketing budget. Achieve monthly sales and lead goals. Continuously track campaigns and company growth through data reporting and analytics. Plan and manage events and sponsorships to maintain active community engagement. Develop and manage digital campaigns for maximum online exposure and optimal search visibility. Craft compelling ads for social media and digital platforms. Optimize campaigns to target the ideal audience across all mediums, including social media, Google, direct mail, TV, radio, and more. Design and execute effective email marketing campaigns via Constant Contact. Create job listing ads. Develop and implement highly profitable direct mail plans. Create and manage a \"Years of Service\" recognition and retention program for coworkers. Write quarterly newsletters for customers and coworkers. Design and deliver unique, personalized customer experiences to cultivate lifelong, loyal customers. Order and design branded print materials. Developed and executed successful hiring events. Maintain and continually optimize the company website for search engine performance and user experience. Run profitable PPC campaigns through Google Ads, Google Local Services, and Microsoft Advertising. Maintain directory pages such as Google My Business, Angi, Yelp, Bing, Yahoo, etc. Run ads on platforms like Facebook, Yelp, Angi, Nextdoor, and others. Plan, create, launch, and direct two podcasts: Gastonsgreat.com and phccrocks.com.
Education
University of North Carolina at Charlotte
Bachelor’s Degree, Business Administration, Marketing
2006 — 2016
Carolinas College of Health Sciences
Pre-Nursing Studies
2011 — 2013
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