Matt Chantry
Digital Marketing Leader | Driving Millions in B2B Growth through Data-Driven Strategy & AI Innovation
- Role
- Director of Performance Marketing at MSC Industrial Supply Co.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Matt Chantry
Over 20 years I’ve built and led high-performance marketing organizations that have driven over $2 Billion in annual sales for across verticals including manufacturing, automotive, finance, hospitality, and beyond.My passion is uniting brand, demand gen, and digital channels under a single, ROI-driven strategy - ensuring every campaign not only builds awareness but directly fuels pipeline and revenue.I champion AI adoption - using early-adopter case studies to accelerate team buy-in, and empowering marketers to become ‘AI conductors’ who orchestrate tools to boost productivity.Some of my proudest achievements include:> Scaled paid search ROI by 45% year-over-year through predictive bidding.> Led paid media testing program that drove $34m in proven annualized incremental business.> Launched an account-based marketing program that contributed $15 million in net new pipeline in 12 months.Let’s connect if you’re looking to marry digital innovation with measurable business growth.
Experience
Director of Performance Marketing
Feb 2024 — Present · Davidson, NC, US
Leading a team of experts in their digital marketing fields to drive top line growth in eComm revenue for one of Americas most trusted and respected manufacturing distributors.
Education
De Montfort University
BA, International Marketing and Business
2004 — 2008
Wilmington Grammar
A Levels, Geography,Economics, Computing & General Studies
1997 — 2004
Skills
- Sem
- Multi-Channel Marketing
- Social Media Advertising
- Advantage Database Server
- Crm
- Spyfu
- Social Media
- Ppc
- Direct Mail
- SEO Copywriting
- Digital Marketing
- Relationship Marketing
- Online Marketing
- Marketing Management
- Ppc Marketing
- Email Marketing
- Local Search Optimization
- Online Advertising
- E-Commerce SEO
- Twitter Marketing
- Direct Marketing
- Facebook Marketing
- Local Search
- Google Adwords
- Omniture
- SEO
- Web Analytics
- Integrated Marketing
- Google Analytics
- Digital Media
- Campaign Management
- Product Marketing
- Social Media Marketing
- Google Webmaster Tools
- Mobile Marketing
- E-Commerce
- Display Advertising
- Marketing
- Web Marketing
- Project Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.