Maggie Siegler
Group Director, Retail Media @dentsu
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WORK HISTORY
Group Director, Retail Media @dentsu
Guiding our performance retail media (search, sponsored ads, display/dsp) buying and optimization leaders and specialists across media service line agencies within dentsu; collaborating with retail and shopper strategy teams on integrated client solutions; collaborating with analytics teams and unlocking Amazon Marketing Cloud insights >Developing best-in-class strategies with high performance teams to accelerate retail momentum across clients in apparel, electronics, grocery, automotive, home, beauty and CPG >Leveraging 14 years of in-depth performance marketing expertise to influence platform roadmaps and SaaS partner solutions to propel retail media and e-retail marketing options >Leading our teams to use our deep dentsu knowledge of shopper journeys across channels to launch creative, nimble, efficient and scalable campaigns across Amazon, Instacart, Walmart, Target, private marketplaces, Criteo, PromoteiQ, Quotient, CitrusAd, department stores and beyond > Collaborating with our SVP Commerce + Retail Media and across our advanced commerce offerings, agency brands and consulting group within dentsu’s network to bring the best minds and resources together for comprehensive client solutions and new business planning
EDUCATION
Kellogg Executive Education
Digital Marketing Strategies: Data, Automation, AI & Analytics
College of Charleston
BA, Communication
SKILLS
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