Pranith Menon
Digital & Brand Specialist I Event Marketer I Creative Content Planner
- Role
- Director Content (Film & Ott) at Mindshare
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pranith Menon
Man of multiple facets and with varied experience, I have bunch of arrows in my…
Experience
Director Content (Film & Ott)
Mar 2024 — Present · Mumbai, IN
Spearheaded brand tie-ups across Bollywood, South Indian cinema, and OTT platforms for over 50 HUL brands, creating 250+ integration opportunities and managing end-to-end campaigns with production houses and internal teams.• Created content tie-ups with multiple South Indian traditional & digital media—a first-time initiative for the company.• Launched a content tie-up boosting consumer reach by 80%, social media engagement by 50%, and organic traffic by 20% within 2 months.• Involved in 20+ high-impact content integrations increasing content revenue by 120% and ROI by 35% through optimized budgets and effective brand integrations.• Led an AI-driven personalization campaign, boosting user engagement and app downloads by 40%.• Orchestrated cross-channel marketing across movies, OTT, and digital, achieving a 30% visibility boost and consistent revenue growth.• Evaluated campaigns with BLS studies, applying insights to enhance strategy.
Education
Karunya Institute of Technology and Sciences
Bachelor of Technology - BTech, Food Technology and Processing
Kendriya Vidyalaya
High School, Physics, Chemistry and Biology
1995 — 2007
Jansons School of Business
Master of Business Administration (M.B.A.), Marketing
Skills
- Keyword Research
- Web Design
- Affiliate Marketing
- Google Webmaster Tools
- Highly Responsible
- SEO
- Smo
- Mobile Marketing
- Online Advertising
- Email Marketing
- Social Marketing
- Social Networking
- Social Media Measurement
- Social Media Marketing
- Wordpress
- Search Advertising
- Business Development
- Digital Marketing
- Sem
- Entrepreneurship
- Ppc
- Google Analytics
- Management
- Search Analysis
- Crm
- Online Marketing
- Blog Marketing
- Digital Strategy
- Web Analytics
- Strategy
- E-Commerce
- Content Strategy
- SEO Copywriting
- Caring
- Conversion Optimization
- Social Media
- Viral Marketing
- Organic Search
- Website Development
- Link Building
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