Dejah Smith

About Dejah Smith

PLEASE CONTACT ME VIA EMAIL. I DO NOT CHECK LINKEDIN MESSAGES REGULARLY.) 20••••••03 s••••••••@gmail.com Marketing | Branding | Public Relations | Communications As a creative with 12+ years of experience, across a number of different industries, I do marketing, branding, public relations, communications, advertising, and project management for companies and organizations of all sizes. I am currently looking and interviewing for contract and full-time (FTE) roles. Feel free to email me if you are interested. Currently working as a Freelance Senior Marketing Consultant, I am managing brand positioning and digital marketing initiatives for multiple clients. In May 2019, I was a speaker at Daughters of the British Empire’s national conference, sharing digital marketing best practices and strategy. As Event Content Marketing Manager in the tech industry, I managed digital marketing content and external communications for AWS re:Invent, the biggest tech conference in the world. I directed an indie music label through a complete rebrand that led to signing their first major lucrative product distribution deal within the first year. I managed an annual marketing budget of $500k and a team of up to 5 direct reports. I have successfully delivered projects, content, campaigns, and events annually for national companies commuting between Seattle and Atlanta for over a decade. I negotiated sponsorship agreements and marketing campaigns with key brands such as The Seattle Times, GQ Magazine, Houston Chronicle, MTV, Vh-1, BET, Men’s Journal Magazine, Las Vegas Herald, Houston Chronicle, and more. CAREER HIGHLIGHTS: Pitched and project managed new site build and launch campaign for tech company Implemented communications & marketing strategy that increased acquisitions and sales by 15%+ for finance company Increased brand visibility up to 140% across all social channels for non-profit organization Launched marketing touch-point program that converted 66% of leads, averaging a net profit of $9,970+ per sale for tech company SOFTWARE: Hubspot, Hootsuite, Google Analytics, AdWords, Dreamweaver, Photoshop, Salesforce, Cvent, SlideShare, Wordpress, Drupal, Sitecore, Wix, Sharepoint, Shopify, Smartsheet, Dropbox, Survery Monkey, GoToWebinar, Livestream, Cisco, Webex, On24, BlueJeans, Constant Contact, Mailchimp, Jira, Amazon Marketplace, Amazon DSP, YouTube, Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Keynote, iMovie, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook

Experience

1. Communications Manager

   King County, WA

   Apr 2020 — Present · Seattle, WA, US

   Public Health, Seattle & King County (PHSKC)- Communications Manager.* Digital communications team that seeks to sustain and build the department\'s social media capacity, using tools such as Instagram, Facebook, YouTube, and Twitter.* Communications Manager for Zero Youth Detention (ZYD).* Rebranding for ZYD.* Communications Manager for PHSKC - “Racism Is A Public Health” (RAPHC) crisis initiative.* Core group member for RAPHC to help the county move into implementing new budget and policy efforts for 20••••22.* Develop and use visual communications tools and techniques to increase the effectiveness of messages.* Create graphics for social media and other uses.* Create original written content * Plan, write and edit for our public-facing blog ({removed}).* Solicit and develop content from program staff; utilize images, photos and videos to engage audiences.* Create materials, including news releases, fact sheets, educational materials, policy messaging, website content and other formats.* Develop and implement communication strategies for diverse populations.* Work in cooperation and coordination with subject matter experts throughout the department and in other agencies.Serve as a public information officer.* Develop media engagement strategies with regional community and ethnic media; write talking points, identity and train spokespeople, work with existing staff to gain earned media with ethnic media outlets.* Write news releases and speaking points, coordinate online media events, field media inquiries and serve as spokesperson.* Develop strategic messaging and approaches to address emerging media questions and concerns.Act as coordinator for the Communications group.* Gather, synthesize, prepare and share information from a variety of subject matter experts from within and outside the department.* Provide additional support for communications response activities during the novel coronavirus pandemic as assigned.

Education

• University of Toledo

  Bachelor of Arts in English, Creative Writing

  2002 — 2006

• University of Michigan

  Master of Education - MEd, Educational Leadership and Administration, General

  2006