Ashley Utz
Insights Investigator for Worldwide Social at Lenovo
- Role
- Global Manager, Insights and Engagement, Worldwide Social at Lenovo
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Ashley Utz
A certified digital marketing and communication strategist with focus on looking at the entire customer journey and identifying opportunities that meet both customer and business needs. A change agent with a focus on net sentiment, digital content strategies and engagement opportunities with key industry influencers. The goal is to understand how the brand along with its products and solutions are being perceived in social channels while providing the brands social workforce with intelligence and guidance on topics and trends. Proven track record of working autonomously with limited resources to achieve aggressive business objectives.Specialties: Social Media Intelligence, Social Community Management, Digital Media Marketing, Social Media Listening, Social / Mobile Marketing, Social Media Customer Service, Digital Content, Project Management, Branding, Lead Generation, and Social Media Campaigns.
Experience
Global Manager, Insights and Engagement, Worldwide Social
Nov 2019 — Present · Morrisville, NC, US
Education
Social Media Marketing University
Social Media Strategy
2012 — 2013
East Carolina University
BS, Communication
2003 — 2007
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