Amlan Datta
๐ฐ $5M+ Ad Spend Managed | ๐ฏ Performance Marketing Strategist | ๐ Google & Meta Ads | ๐ง Branding | ๐ Media Buying
- Role
- Digital Marketing Executive at Ezovion
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Amlan Datta
Helping Businesses Thrive with Data-Driven Digital Marketing\" Hi, Iโm Amlan.โฆ
Experience
Digital Marketing Executive
Jun 2022 โ Present ยท Chennai, IN
Led the end-to-end strategy, execution, and continual optimization of paid marketing campaigns across Google Search, Performance Max, Display, Meta, and LinkedIn, driving measurable growth from the ground up- Designed, launched, and managed high-converting campaigns, leveraging advanced targeting, dynamic creatives, and ongoing A/B testing to maximize ROI and performance KPIs- Conduct comprehensive daily tracking and in-depth analysis of campaign metrics, delivering actionable insights for data-driven decision-making and performance enhancement- Planned, created, and executed engaging WhatsApp campaigns, building lead engagement funnels to nurture, convert, and retain high-value prospects- Developed and implemented a robust, full-scale SEO strategy, enhancing organic visibility and driving sustained search traffic to the organization\'s digital assets- Drove the strategy, execution, and reporting of all business email campaigns to improve retention, nurture leads, and convert prospects through targeted messaging- Demonstrated hands-on leadership integrating innovative marketing tactics with rigorous measurement, ensuring every initiative aligns with evolving market trends and business objectives.
Education
The University of Burdwan
Bachelor's degree, Mathematics
2015 โ 2018
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