Joe Edwards
Head of Digital Channels @RELEX Solutions
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WORK HISTORY
Head of Digital Channels @RELEX Solutions
EDUCATION
Cardiff University / Prifysgol Caerdydd
Business Management, Marketing
SKILLS
ABOUT JOE EDWARDS
Increase pipeline velocity by increasing win rates, reducing the average length of your sales cycle, and boosting your ACV. How? Ditch the MQL.In a world where customers are spoilt for choice and category leaders take home 76% of their total market share – it’s no wonder only 1% of your MQLs are closing to revenue. Instead, build a marketing function that champions your category and value propositions at scale. No forms. No spam. And no BS.Most of your revenue comes the people who came to you. Give your personas the tools and information they need to arrive to a purchase decision. The pipeline will
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