Thadd Tucker
Global Leader, Omni-Channel eCommerce, UX and CRM | Digital Marketing Strategy
- Role
- Owner, Digital and Ecommerce Strategist at T2 Digital
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Thadd Tucker
With 20+ years leading eCommerce growth and digital transformation, I build unified…
Experience
Owner, Digital and Ecommerce Strategist
Feb 2015 — Present · Detroit, MI, US
Specialties:Omni-channel eCommerce go-to-market (GTM) strategy and user experience (UX) designDigital marketing strategy and execution to maximize ROI/ROASAdvanced marketing analytics, data modeling, A/B testing and data visualizationCustomer segmentation and personalization with machine-learning/AI predictive analysis toolsMarTech product lifecycle management (PLM) from planning to execution - Salesforce and Adobe platformsCustomer lifecycle management from awareness to advocacy using CRM and marketing automationRecent partnerships:I\'m currently leading a 6+month go-to-market strategy (GTM), customer-lifecycle management (CLM), and conversion rate optimization (CRO) initiative for a multi-site, global eCommerce distributor operating across multiple verticals, including search- & -rescue, power utility, and arborist segments. One site had had been growing 20% annually, but was down 7% YoY through February; it’s now up 35% YTD through June.Served as interim Sr. Director of eCommerce for a pet food manufacturer selling through Amazon Vendor Central and Chewy Marketplaces, with an interest in expanding to additional marketplaces. Developed a comprehensive Excel-based profitability model enabling SKU-level analysis to compare the benefits of Vendor Central vs. Seller Central across various fulfillment options, along with a separate model for Walmart Marketplace utilizing WFS for fulfillment. Additionally, implemented a repeatable process for managing iMAP policies, resulting in a 50% reduction in violations and reinforcing their premium brand positioning.Built a premium lead-generation website and am providing ongoing digital marketing support for a large arborist company in Northern Indiana.
Education
Evangel University
BBA
Wayne State University
MBA
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