Diego Mejia
Marketing Director | Fractional CMO | Automated Marketing Systems Architect | Creative Director | Corporate Multimedia Production
- Role
- Director of Marketing & Brand at Quantum Lending Solutions
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Diego Mejia
Leads global marketing strategy, brand development, and digital growth initiatives across direct and partner channels. Oversees full marketing ecosystems, integrating advanced automation, creative production, and lifecycle optimization to drive small business lending growth and partner enablement in the B2B Fintech industry.
Experience
Director of Marketing & Brand
Nov 2023 — Present · Reston, VA, US
Brand Leadership & Market PositioningOwns Quantum Lending Solution’s brand identity and messaging architecture, shaping a unified creative and narrative framework across all products, digital properties, and partner communications. Sets the strategic direction for how Quantum presents itself to customers, investors, and institutional partners.Lifecycle Growth & Automation StrategyDesigns and manage full-funnel lifecycle programs—onboarding, engagement, retention, and reactivation—for Term Loan and Line of Credit portfolios. Builds advanced multi-channel automation (email, SMS, in-portal, and push) through Salesforce and Ortto to drive utilization, renewals, and repeat funding.AI-Enabled Marketing InfrastructurePioneers AI-powered content pipelines using ChatGPT, n8n, and generative media systems to accelerate creative production, maintain brand precision, and automate campaign optimization through data-driven feedback loops.Partner & Sales EnablementLeads development of executive-level partner materials, presentations, and explainers that positions Quantum as a premier second-look and embedded credit provider for banks, fintechs, and B2B platforms.Digital Experience & Conversion OptimizationOversees QuantumLends.com, advancing performance through A/B testing, behavioral analytics, and conversion-rate optimization.Marketing Technology & Data SystemsEnsures end-to-end MarTech connectivity across Salesforce CRM, Ortto CDP, enabling dynamic data mapping, trigger-based workflows, and real-time engagement.Creative & Organizational LeadershipDirects a hybrid team across design, content, automation, and multimedia production. Collaborates cross-functionally with Product, Technology, Finance, and Operations to align marketing execution with business growth objectives and lending KPIs.
Education
Full Sail University
Bachelors of Science Degree Recording Arts & Production, Recording Arts Technology/Technician
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