Kim Sutton
Business and Marketing Automation Strategist and Implementation Specialist @Faith And Focus
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WORK HISTORY
Business and Marketing Automation Strategist and Implementation Specialist @Faith And Focus
As a Business and Marketing Automation Strategist as well as an Implementation Specialist I have been responsible for working both individually and with teams to design and implement marketing strategies for various initiatives. Work has included the design and build out of automation, ongoing marketing strategies for course launches, live events and community and list growth, weekly and monthly reporting and much more.In addition, my knowledge and guidance has been instrumental in improving organic website traffic through the addition of content to websites (via blogs and podcast show notes), as well as through search engine optimization and the set-up of google tags and conversion tracking.In my work with clients I have.>> Been responsible for the strategy/implementation of marketing campaigns resulting in $9M+ in sales >> Provided valuable, honest, feedback on product and program initiatives for the sake of increasing the bottom line and team success>>Frequently used Teamwork, Trello, Asana, Wordpress, WooCommerce, Memberium, Kajabi, LearnDash, Keap, ConvertKit, ActiveCampaign, Facebook Ads, Buffer, Tailwind, Later, MeetEdgar, QuickBooks, Miro (mind-mapping tool), Adobe Illustrator, Canva, Camtasia, Circle.So, ClickFunnels, LeadPages, Google Workspace, Calendly, Microsoft Office, Dropbox & more
EDUCATION
Fairport High School
Regents Diploma
School of the Art Institute of Chicago
Bachelor's degree, Interior Architecture
Cedarville University
Master's of Biblical Leadership
ABOUT KIM SUTTON
As a marketing and business strategist, I help clients become clear about their ideal clients and customer life cycle, their marketing funnel(s) and associated content and the systems needed to support both the business and their clients/customers. I approach my work from a socio-technical aspect, combining my in-depth technical skills with sociocultural. Simply put, I am a people person who also loves to dive into the systems and processes. One moment you may find me mind-mapping with my team, while the next I may be up to my eyebrows in marketing automation campaigns, improving SEO, and/or setting up ads. TOOLS I USE. ClickFunnels, Keap, ConvertKit, Zapier, GroupFunnels, LearnDash, Circle.So, Kajabi, Memberium, Later, Buffer, Tailwind, MeetEdgar, Deliverability Dashboard, CF ProTools, ClickFunnels 2.0, Google Analytics, Databox, Hyros, Facebook Ads Manager, Tube Buddy, Wordpress, Canva, Adobe Illustrator, Adobe Photoshop, ActiveCampaign, AWeber, Camtasia, MailChimp, HowSpace, Microsoft Office, Google Workspace, Libsyn, and many, many more! CLIENTS AND I WORK TOGETHER TO. Ensure the brand/business vision is being properly communicated to the (internal) team, clients/customers and any free communities Solidify the ideal client avatar(s) and the messaging being delivered to them Redesign the brand website and online assets, where necessary, to be in alignment with the vision Perform a profit analysis of current products and services Complete a competitor analysis, looking for (ethical) growth opportunities Create a comprehensive marketing strategy including the selection of the content format(s), copywriting, creatives, schedule and the team who will assemble all of the above Evaluate the tools, teams and processes employed within the business, taking care to spot inefficiencies and opportunities Develop a system for standard operating procedures, ensuring the brand/business operate smoothly even in the absence of key players How can I support you and your business? Email k•••@thekimsutton.com Visit https://thekimsutton.com
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