Robin Boyce

About Robin Boyce

Self-directed and driven digital marketing manager with a comprehensive background leading integrated consumer demand generation, channel marketing and cross-functional teams to ensure success and achieve goals. An innovative thinker with strong technology, communications, sales, project management and relationship building acumen. Demonstrated success developing and seamlessly executing plans in complex organizational structures. Recognized for maximizing performance by implementing appropriate strategies through analysis of details to gain understanding of the competitive position, emerging issues, trends and relationships. Expertise includes developing and managing multimillion dollar marketing initiatives, budgets and advising C-level executives and consulting clients. Accomplishments:• Guided a startup fintech company to launch a new product.• Generated $800M in annual savings by leading the BP/ARCO pre-paid credit card implantation.• Reduced credit card operations expense by $8M. • Grew certification revenue by 10%. • Increased website traffic to certification pages by 9%. • Exceeded sales goal by $4M.Expertise:Marketing Automation. Salesforce.com, Marketo, Pardot, Product Development, Product Management, Positioning, Customer Relationship Management CRM, Account Management, E-commerce, SEO, Integrated Marketing, Partnership Programs, KPI Dashboards, Sales Support, Google Analytics, Business Intelligence, Sales Funnel Management, Agency Management, SaaS, Email Marketing, Online Advertising, Marketing Strategy, Digital Marketing, Lead Generation, Integrated Marketing, Online Marketing, Innovation, SEM, Strategy, Social Media Marketing, Digital Strategy, Account Management, Strategic Planning, B2B Marketing, Web Analytics, Salesforce.com, Affiliate Marketing, Advertising, Brand Management, Project Management, Media Planning, Go-to-market, Demand Generation, Channel Marketing, Content Marketing, Social Media Design/Execution, Campaign Planning

Experience

1. Global Product Marketing & Operations Lead

   National Restaurant Association

   Jan 2018 — Present · Chicago, IL, US

   Supervise the development and execution of lead generation and customer acquisition plans for five distinct brands along with global go-to-market strategies for multiple product lines.• Earned national recognition and a Telly Award in 2019 for leading a highly successful product launch marketing campaign for ServSuccess.• Achieved a consistent ROAS of over 250% by leveraging analytical problem-solving methods including A/B testing to analyze and optimize campaign performance.• Expanded marketing leads from tradeshows by 315% through the implementation of new lead capture and retrieval systems applied across 80+ global tradeshows.

Education

• Baruch College

  Bachelor's degree, Operations Management and Supervision

• Quinlan School of Business, Loyola University Chicago

  MBA, Marketing/Marketing Management, General