Jorge Castro

About Jorge Castro

At VCA (Mars Veterinary Health), I lead digital adoption, growth campaigns, and financial enablement strategy across 800+ hospitals — increasing appointment frequency, retention, and client lifetime value.My work sits at the intersection of growth marketing, behavioral strategy, and operational alignment — translating digital tools and financing partnerships into measurable revenue impact.Core focus areas:• Digital ecosystem growth & engagement• Lifecycle marketing & retention strategy• Revenue enablement & financial partnerships• Multi-location marketing, change management, and operations• Cross-functional alignment across CRM, product & field teams

Experience

1. Brand Manager, Digital Growth & Financial Partnership Strategy

   VCA Animal Hospitals

   Feb 2022 — Present

   Lead the brand strategy for the myVCA app, owning end-to-end initiatives that drive acquisition, engagement, and retention across the myVCA digital ecosystem. Serve as Brand Lead for key financial partnerships including CareCredit, Trupanion, and Scratchpay, developing integrated, revenue-driving campaigns. Partner cross-functionally with agency teams, internal stakeholders, and Mars business partners to define KPIs, optimize performance, and scale growth initiatives.

Education

• Illinois State University

  Bachelor's degree, Political Science and Government

  2007 — 2010

Skills

• Marketing
• Social Media Marketing
• Leadership
• Event Planning
• Marketing Strategy
• Advertising
• Event Management
• Press Releases
• Brand Management
• Public Relations
• Strategic Planning
• Lead Generation
• Media Buying
• Customer Service
• Management
• Facebook