Andrew Schultz

About Andrew Schultz

High-Converting Websites, Landing Pages, and Funnels for Real Estate Entrepreneurs. Spending $100k/mo on Paid Ads.

Experience

1. Director of Performance Marketing

   Crisp

   Sep 2024 — Present · Atlanta, GA, US

   Drove 78.15% of net-new revenue in 4 months by establishing a high-performing performance marketing team from the ground up- Scaled paid acquisition by developing repeatable processes, training teams, and hiring specialists, creating a sustainable pipeline of qualified MQLs that enabled sales team expansion and accelerated revenue goals- Built marketing data infrastructure by implementing conversion tracking (Pixel & Server-Side) and third-party attribution, enabling accurate measurement of campaign performance, creative effectiveness, pipeline influence, LTV, and payback periods- Rebuilt HubSpot CRM by integrating ad networks, content tracking, and payment systems, empowering audience segmentation and full customer lifecycle tracking- Developed financial forecasting models linking ad spend to sales capacity (AEs/SDRs), MRR, revenue projections, and payback periods, enabling data-driven budget and hiring decisions- Served as interim Head of Recruiting, rebuilding the talent acquisition function by implementing Ashby ATS, writing interview talk tracks, sourcing with LinkedIn Recruiter, and training teams, leading to key hires including Head of Recruiting, Vice President of Sales, Director of Revenue Operations, Senior Marketing Project Manager, Senior Lifecycle Marketing Manager, Account Executives, Sales Development Representatives, and various other IC roles.