Abhishek G.

About Abhishek G.

I’m a performance-driven Account Manager and digital marketer with 6.5+ years scaling revenue engines across BFSI, Real Estate, Telecom, EdTech, FinTech, e-commerce, D2C, and consumer sectors. I design full-funnel growth systems that merge paid media, organic ecosystems, analytics, and AI-powered automation: Meta, Google, LinkedIn, Amazon Ads, CAPI/Pixel setups, attribution (GA4, Firebase, CM360), and marketplace optimization. I’ve consistently delivered outcomes at scale—ROAS 3.2–3.6x, CPL reductions 20–31%, conversion uplifts 12–20%, sentiment improvements 25–38%, and organic reach/engagement increases 40%+. I integrate AI tools for creative iteration, audience clustering, reporting, and sentiment automation using platforms like Sprinklr, Smartly.io, Brandwatch, Salesforce, Looker Studio, Sheets automation, and generative models for copy, persona mapping, multivariate testing, and ORM workflows. I build editorial and campaign structures that are operationally efficient: automated dashboards, pacing matrices, LTV-driven segmentation, sequential retargeting flows, and compliance-ready communications for regulated sectors. The result is simple—lower waste, faster decision loops, scalable content engines, and measurable revenue impact across brands, markets, and product categories.

Experience

1. Account Manager

   dentsu

   Dec 2024 — Present · Gurugram, IN

   Clients: JP Morgan (Private Bank & Asset Management), Baxter’s, Scottish Power, Barclays, Ziff Davis• Full-Funnel Paid Campaigns: Designed, executed, and optimized Meta Ads and Google Search/Display campaigns across BFSI, e-commerce, and service sectors. Leveraged CAPI, pixel tracking, GTM, and GA4 for end-to-end performance tracking. Achieved CTR 1.6–1.9%(vs. industry avg. 0.9–1.2% for BFSI) and conversion uplift 14–20% across campaigns.• Budget Pacing & Optimization: Managed daily budget pacing and media plans for clients, achieving 98% spend accuracy while optimizing bids and placements to improve campaign efficiency by +22%.• Developed and executed omni-channel content strategies across email, push, in-app, and website; improved user engagement rate by 38% and retention by 24% QoQ through personalized lifecycle communication.• Created segmented email marketing journeys (onboarding, reactivation, upsell) achieving average open rate of 28–32% and CTR 4.1%(above industry average of 2.6%).• Implemented A/B testing for subject lines and CTAs via Clever Tap / MO Engage, leading to 18% higher click-to-conversion ratio across campaigns.• E-commerce & D2C Performance: Developed prospecting and retargeting flows for Baxter’s and UK D2C clients; delivered ROAS 3.4x and CPA reduction ~22% through dynamic creative optimization, sequential retargeting, and catalog ads.• Real-Time Reporting & Dashboards: Built automated dashboards in CM360, Sprinklr, and Google Analytics to track CTR, conversions, ROAS, and CPL. Reduced manual reporting time ~40%, enabling faster optimization and data-driven decision-making.• Curated daily topical content across LinkedIn, Instagram, Facebook, and X, aligning brand voice with cultural trends — growing organic reach by 48% and engagement rate by 35% within 6 months.• Managed content calendars for 6+ brands; ensured 100% on-time posting compliance and increased average post CTR from 1.3% → 2.1% through improved creative testing.

Education

• Kendriya Vidyalaya

  intermediate, Science, Technology and Society

  2005 — 2013

• Dr. Virendra swaroop Education Centre

  Secondary Education and Teaching

  2000 — 2005

• Chhatrapati Shahu Ji Maharaj University

  B.sc, Physics

• Swami Vivekanand Subharti University (SVSU), Meerut

  Master of Business Administration - MBA, Marketing

  2020 — 2022