Purnendu Kumar
Dynamic Marketing Professional
- Role
- Digital Marketing Manager at Opg Mobility Formerly Known As Okaya Ev
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Purnendu Kumar
I am a Marketing Professional with 14 Years of experience in Digital Marketing, E Commerce, Brand Communication, BTL / ATL, Branding and Promotions, Vendor Management, New Product Planning, Trade marketing and Competitive research My journey has been characterized by a passion for strategic thinking, execution, delivery, Decision-making, Problem-solving, relationship building, and a relentless pursuit of excellence in delivering results-driven marketing solutions.Throughout my career, I have had the privilege of working with leading organizations in multiple industries, including Automobiles, QSR Chains, Business Centers, Healthcare, and NBFC finance. This cross-industry experience has equipped me with a versatile skill set and a keen understanding of market dynamics and consumer behaviors.Achievements:1. Successfully launched and managed multiple high-impact marketing campaigns, resulting in significant brand recognition.2. Developed and executed comprehensive re-branding initiatives, positioning brands for long-term success in competitive markets.3. Awarded \"Best Employee\" accolades by several organizations in recognition of exceptional performance and dedicationIf you find my profile interesting, please feel free to send a connection request here on LinkedIn or email me at s••••••••@gmail.com
Experience
Digital Marketing Manager
Opg Mobility Formerly Known As Okaya Ev
Dec 2024 — Present · New Delhi, IN
Content strategy for social media, websites,blogs & Influencer MarketingMicron & NanoLead integrated marketing campaigns including digital advertising,social mediaManage budgets and collaborated with design, content, and sales teamsto ensure consistent brand messaging.Optimize content and websites for more visibility & CTR IncreaseProduct listing on e-commerce platforms, i.e, Flipkart, Amazon, etcConduct frequent market visits to gather on-ground insights, monitorcampaign execution, and assess brand presenceUse customer to highlight success and identify areas forimprovementManage vendor relationships and served as the primary point of contactfor vendors. Conduct vendor evaluations and assessments to ensurequalityUtilize marketing analytic tools like Google Analytics and LMS to trackKPIs and measure campaign effectiveness
Education
Maharashi Arvind International Institute of Management
PGDM, Marketing
2008 — 2010
Kendriya Vidyalaya
10 + 2, Science
2000 — 2002
Babasaheb Bhimrao Ambedkar Bihar University, Muzaffarpur
Bachelor in Science, Zoology/Animal Biology
2003 — 2007
MICA | The School of Ideas
Advance Certificate In Digital Marketing and Communications
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