Mark Edwards
Senior Director | Commerce Partnerships | Shopper Marketing | TBWA \\ Integer Alum
- Role
- Sr Director, Accounts West Coast at Shopkick
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mark Edwards
Mark aspires to keep the human connection at the forefront of communications in a world of data and technology. With Shopkick, Mark has been able to find the perfect platform to drive incremental foot traffic across retail lease lines while generating incremental sales for brands - without discounts. Over the past six years, Mark has transitioned from leading CPG clients like MillerCoors, Pepsi, and Starbucks at The Integer Group/TBWA to developing shopper marketing digital solutions to agencies, brands, and retailers at Shopkick.
Experience
Sr Director, Accounts West Coast
Apr 2019 — Present · Los Angeles, CA, US
Shopkick is a rewards-based mobile platform reaching Millennial and GenX consumers. We engage shoppers throughout the entire purchase journey ending with physical product engagement in-store and purchase. Our unique 1st party data, including time and location-based insight, informs every in-app call-to-action. We partner with brands and major retailers to execute against our core value proposition - delivering content in context to drive incremental foot traffic and sales.
Education
University of South Carolina-Columbia
Bachelor of Arts (B.A.), Marketing
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