Mark E. Benson

About Mark E. Benson

A driven, results-oriented marketing executive with international, multi-industry experience, specializing in P&L oversight, strategic planning, program and project management, direct marketing, classical brand marketing, digital marketing, public relations, communications, market research, budgeting and stakeholder relations. Excels at leading integrated marketing departments with programs that positively impact employees, clients and shareholders. A proven track record of guiding multiple forms of marketing (including classical brand and direct response), ensuring success through effective efficacy and internal collaboration. A savvy and dedicated leader who excels at guiding an organization to the next level while exponentially growing revenue and profitability. Expertise:Executive Leadership | Business & Strategic Objectives | P&L Management | Leveraging Disruption Innovation | Turnarounds | Direct Response Marketing | Digital Marketing | Classical Brand Marketing | B2B | B2C | CRM | Marketing Automation | Database Marketing | Marketing Analytics | Public Relations | Marketing Communications | Advertising | Consumer Insights | Market Research | Customer Journey | Lead Generation | ABM | Growth Marketing | 360 Marketing | Closed Loop Marketing | Fortune 500 companies | Start-ups |

Experience

1. Chief Marketing Officer

   Cloudresearch

   Jan 2018 — Present · New York, NY, US

   Strategically developed and tactically implemented an early-stage global SaaS company’s customer acquisition and retention program from scratch, including direct marketing, classical brand marketing, advertising, public relations, marketing communications, corporate communications, digital marketing (web design, search engine optimization, search engine marketing and social media), database marketing, marketing analytics, customer relationship management (CRM), marketing automation, consumer insight, market research, sales and business development. Built company’s first internal multidisciplinary marketing and sales and business development team. Cross-trained team members to integrate marketing, advertising, public relations and market research – aligned with sales and business development. • Developed brand architecture to articulate the company’s value proposition, including messaging and media, as well as rebranded the company.• Established the company’s first direct and digital marketing program, including web site development, SEO, SEM and social media.• Recruit, train and manage the company’s first marketing, sales and business development teams.• Implemented first customer relationship management (CRM) program, including the creation of dashboards to measure the efficacy of the marketing, sales and business development efforts.• Provide strategic counsel to the company’s founders in terms of all facets of the business – including operations, finance, human resources and legal.

Education

• Brooklyn College

  B.A. with Honors Credits, Political Science

  1981 — 1985

Skills

• Market Research
• Start-Ups
• Online Advertising
• Multi-Channel Marketing
• Sales Operations
• Digital Strategy
• Lead Generation
• Customer Acquisition
• Lead Management
• Marketing
• Database Marketing
• Mobile Marketing
• Advertising
• P&L Responsibility
• Business Development
• Digital Marketing
• Strategy
• SEO
• Turn Around Management
• Sales Management
• Financial Services
• Crm
• Customer Insight
• Integrated Marketing
• Public Relations
• B2c
• Business Strategy
• Marketing Strategy
• Creative Services
• Social Media
• Market Planning
• Direct Marketing
• Management
• B2b2c
• Entrepreneurship
• Product Development
• B2b Marketing
• Executive Management
• Trade Shows
• Leadership