Mark Bair

About Mark Bair

Dynamic and collaborative food, beverage & specialty ingredients executive with a broad range of capabilities and experience in executive leadership, strategy development, enterprise transformation, consumer marketing, business development, new beverage development, brand positioning, advertising, sales development and supply chain management. Recruited by T. Hasegawa Co, Ltd. to inject energetic new executive leadership to enable sustainable and breakthrough business growth for the North American business unit of this highly respected, top-ten global flavor and fragrance company. Achieved sustained growth and record levels of sales revenue, operating profit and EBITDA through re-engineered strategy and transformation of organization capabilities.Co-founder of HighBeam Marketing, an award-winning, smart branding and advertising boutique focused on cultural branding, business development and marketing for beverage & CPG clients, as well as clients in consumer electronics & technology, health insurance, real estate development and retail. HighBeam nurtured high-potential, early-stage beverages, helping them achieve sustainable market traction and attract investment capital and strategic partnerships.During 20-year career at The Coca-Cola Company, created and developed successful new beverage brands and business units on a national scale (Fruitopia, Minute Maid Juices to Go). Successfully led development of consumer-centric brand strategies and cross-functional implementation of marketing/sales programs nationally and for western North America, achieving record sales, share and profitability levels.Core capabilities: Executive leadership, team building, organization transformation, business strategy, branding and marketing strategy, consumer research & insights, customer relationship management, beverage & CPG start-ups, advertising creative/media strategy, new business development, entrepreneurship, P&L management, retail sales & merchandising.

Experience

1. Advisory Board Member

   FlavorSum

   Apr 2021 — Present · Kalamazoo, MI, US

Education

• Coca-Cola University

  Bottler Management

• Northwestern University - Kellogg School of Management

  MBA, Marketing/Finance

• The University of North Carolina at Chapel Hill

  AB, Psychology

Skills

• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Beverage Marketing
• Social Media
• Shopper Marketing
• Marketing Research
• Entrepreneurship
• Corporate Branding
• Market Research
• Marketing
• Advertising
• Strategy
• Fast-Moving Consumer Goods (Fmcg)
• Competitive Analysis
• Retail
• Start-Ups
• New Business Development
• Business Development
• Product Development
• B2b Marketing
• P&L Management
• Branding Development
• Business Strategy
• Mobile Marketing
• Management
• Fmcg
• Strategic Partnerships
• Brand Development
• Sales Channel Development
• Leadership
• Sales
• Strategic Thinking
• Market Planning
• Brand Developement
• Positioning