Mark Durney

About Mark Durney

Mark is a dynamic, results-driven strategist recognized for leading innovation and digital transformation in communications. As EVP of Innovation Engine Integration at Porter Novelli, he is responsible for embedding intelligence, strategy, digital, paid media, and influence across client work and agency initiatives to drive business impact. In this role, Mark partners closely with clients to integrate the agency’s five strategic services into core business operations, ensuring that strategies and outcomes are powered by data, technology, and audience-first thinking.Named to PRWeek’s “40 Under 40” in 2023, Mark has developed award-winning communications programs across healthcare, financial services, food and agriculture, and the nonprofit sector—spanning product launches, reputation management, crisis response, and internal transformation.Prior to Porter Novelli, Mark served as New York Digital Market Leader at BCW Global, where he counseled clients including ExxonMobil, NYC DOT, Medtronic, and Sanofi. He also held digital and social leadership roles at Ketchum and Havas, where he expanded digital capabilities and built high-performing teams. Earlier in his career, he was a digital strategist for Capgemini North America, leading demand generation and enhancing the brand’s social presence.Mark began his professional journey co-founding a nonprofit and managing a globally recognized website instrumental in shaping the conversation around Section 230 and digital platform protections. A pioneer in digital storytelling, he launched his first blog in 2009 and followed it with a podcast, setting early benchmarks for content-led engagement.He holds a B.A. in History from Trinity College and an M.A. in Cultural Heritage Studies from University College London.

Experience

1. Executive Vice President, Integration, North America

   Porter Novelli

   Apr 2025 — Present · New York, NY, US

   Lead integration for Porter Novelli in North America, responsible for embedding intelligence, strategy, digital, paid media, and influence across client work and agency initiatives to drive innovation and business impact.

Education

• UCL

  MA, Cultural Heritage Studies

• OmnicomUniversity

  Advanced Management Program

• Trinity College-Hartford

  BA, History

Skills

• Social Crm
• Direct Marketing
• Demand Generation
• Interactive Marketing
• Social Media Measurement
• Social Media Marketing
• Digital Media
• Google Analytics
• Tennis
• Leadership
• Web Analytics
• Integrated Marketing
• Brand Management
• Strategic Partnerships
• Content Strategy
• Marketing Strategy
• Corporate Communications
• Email Marketing
• SEO
• Digital Strategy
• Content Marketing
• Content Management
• Mobile Marketing
• Business Development
• Digital Marketing
• Marketing Automation
• Online Marketing
• Analytics
• Public Relations
• Media Relations
• Cultural Heritage
• Social Media
• Database Marketing
• B2b Marketing
• Advertising
• Lead Generation
• Thought Leadership
• Salesforce.com
• Cross Channel Marketing
• Sem