Mark Duda

About Mark Duda

Business Development & Growth Leader | Strategic Healthcare Partnerships | Board-Level Communicator | Transformational Team BuilderTransformational healthcare business development executive with 15+ years of success driving sustained growth, building elite referral partnerships, and elevating care transitions across hospitals, post-acute networks, and population health programs. Known for developing high-trust relationships with clinical and operational leaders to increase admissions, expand market share, and improve outcomes for complex patient populations.Proven performance leading business development and internal operations for an organization generating $250M in annual revenue, delivering 1M annual visits, referrals, Home Health admissions, and 3,500 Hospice admissions (ADC 650). Expert in scaling volume, aligning strategy, and presenting data-driven insights at the executive and board level. Exceptional communicator who influences decisions, builds alignment, and supports excellence in patient experience and system throughput.Selected Achievements• 10x referral growth for Hospital for Special Surgery & Memorial Sloan Kettering: Increased referrals from 300 annually to over annually (2015–2025), totaling referrals and admissions — directly attributable to relationship strategy, stakeholder engagement, and conversion optimization.• Led partnerships with 13 hospital systems, including RWJBarnabas Health and Englewood Health, plus 90+ preferred SNF partners, driving 20% annual growth and strengthening care transition models before, during, and after the pandemic.• Represented the organization in 100+ Joint Venture Board meetings, presenting actionable data and growth strategy supporting multi-venture decision-making.Core StrengthsStrategic Partnerships • Hospital Relations • Referral Growth Strategy • Throughput & Readmission Reduction • Sales Leadership • Data-Driven Decision Support • Care Navigation Collaboration • Innovative Program Design • Value Messaging & Content DevelopmentClinical Specialties & MarketsHospitals • Post-Acute Care • Home Health • Hospice • Sub-Acute & Rehab • LTC & ALF • Population Health • Emergency Medicine • Neurology • Cardiology • Orthopedics • Oncology • Wound Care • Geriatrics • Case ManagementPassionate about building collaborative partnerships that improve access to care, elevate the patient experience, and strengthen financial performance across healthcare ecosystems. Always open to connecting with leaders who believe innovation starts with people, purpose, and trust.

Experience

1. Vice President of Business Development

   Visiting Nurse Association Health Group

   Jul 2017 — Present · Neptune, NJ, US

   As a seasoned, operationally driven healthcare executive, I’ve engineered significant growth at VNA Health Group since 2016, expanding our Home Health and Hospice services across New Jersey. With 2,500 employees, we manage over starts of care annually.Key Achievements:Referral Growth: 10x referral growth for Hospital for Special Surgery & Memorial Sloan Kettering: Increased referrals from 300 annually to over annually (2015–2025), totaling referrals and admissions — directly attributable to relationship strategy, stakeholder engagement, and conversion optimization.Hospital & SNF Partnerships: Led partnerships with 13 hospital systems, including RWJBarnabas Health and Englewood Health, plus 90+ preferred SNF partners, driving 20% annual growth and strengthening care transition models before, during, and after the pandemic.Joint Ventures: Represented the organization in 100+ Joint Venture Board meetings, presenting actionable data and growth strategy supporting multi-venture decision-making.BPCI-A Leadership: Directed our involvement in the BPCI-A program with RWJBarnabas Health, achieving a 20% increase in Hospital to Home Health transitions over three years, leading to admissions annually.Financial Strategy: Played a key role in budget creation and served on the Finance Committee within the Board of Directors, ensuring strategic financial oversight.Value Communication: Developed value-based propositions, sales messaging, and partner reports to effectively communicate VNA’s impact to healthcare partners, driving engagement and growth.

Education

• Harvard Medical School

  Certificate - Executive Education Program, AI in Health Care: From Strategies to Implementation (Enrolled)

• Upsala College

  Bachelor of Science, Business Managament

  1989 — 1993

Skills

• Medicine
• Orthopedic
• Cardiology
• Sales
• Medical Devices
• New Business Development
• Nursing
• Healthcare
• Business Development
• Oncology
• Home Care
• Management
• Hospitals
• Leadership