Mark Shipley

About Mark Shipley

Throughout my 25+ year career in brand development, I have played a leading role in discovering and implementing brand building programs for a number of hospital systems and large physician practices. A co-founder and President at Smith & Jones, my responsibilities include overseeing all strategic and creative decision-making and helping our clients tell their stories in owned and digital media. My firm, Smith & Jones, has won Best of Show in the Healthcare Advertising Awards, as well as been recognized by The Aster Awards, the American Marketing Association, One Club, New York Festivals, and The London International Awards. I currently serve on the Board of Directors for the Albany chapter of Entrepreneur\'s Organization, Troy 20:20 and YMCA Camp Chingachgook, am Past-president of the American Marketing Association of New York\'s Capital Region, and a board alumnus for The Eddy (the long-term division of Saint Peter\'s Health Partnership), The Arts Center of the Capital Region, Beginnings Day Care Centers and The Hunger Action Network. I have been a guest lecturer at Rensselaer Polytechnic Institute\'s Lally School of Management, the Executive MBA program at The University at Albany, studied psychology, sociology and communications at UC/Boulder, advertising at FIT and advertising copywriting at the School of Visual Arts. Specialties: Hospital marketing, advertising & brand building Strategic brand storytelling Owned media development Internal brand alignment

Experience

1. President, Board of Trustees

   Hart Cluett Museum

   Sep 2020 — Present · Troy, NY, US

Education

• Fashion Institute of Technology

  AAS

  1979 — 1980

• University of Colorado Boulder

  Communications

  1978 — 1979

• School of Visual Arts

  Advertising Copywriting

  1980 — 1981

Skills

• Market Research
• Budgets
• Advertising
• Public Speaking
• Media Buying
• Digital Strategy
• Digital Marketing
• Public Relations
• Integrated Marketing
• Leadership
• Marketing Strategy
• Social Media
• Advertising Strategy
• Budgeting
• Analytics
• Sem
• Web Analytics
• Graphic Design
• New Business Development
• Media Relations
• Marketing
• Brand Development
• Digital Media
• Email Marketing
• Management
• Direct Marketing
• Healthcare
• Newsletters
• Creative Direction
• Creative Development
• Brand Architecture
• B2b Marketing
• SEO
• Entrepreneurship
• Social Media Marketing
• Strategy
• Creative Strategy
• Online Marketing
• Media Planning
• Direct Mail