Mark Donnigan

About Mark Donnigan

The video technology ecosystem is unlike any other. The sales cycles are complex, the…

Experience

1. Virtual CMO & Go-to-market Consultant for Technology Companies Needing to Scale

   Growth Stage Marketing

   Jan 2010 — Present

   I am a startup marketing and go-to-market consultant that builds disruptive innovation technology companies. I embed in an active operational capacity or as an advisor/consultant working directly with the founders (or CEO). A typical engagement is 1.5 to 3 years. I\'ll be your partner for growth. If any of the following resonates, let\'s talk about how I can 10x your company. You are a technical founder building a technology or video streaming platform/product, and you see a tremendous opportunity for growth. But, your level of attention on engineering your product has yet to yield the expected revenue result. It\'s clear that \"if you build it, they will come\" is a catchy phrase, but it rarely translates to driving demand and building the market. You need a go-to-market partner who can develop and execute a proven playbook to get the business results you and your investors want. Through my revenue-centered market development framework, I guide founding teams and CEOs in structuring their marketing and sales efforts and building high-impact plans that scale will growth. Select clients: NETINT [netint.com]- ASIC Video Processing Units (VPUs) for ultra-high density video encoding & streaming. LiveSwitch [liveswitch.io] enterprise WebRTC SDKs & cPaaS solutions. ScientiaMobile [imageengine.io] the world\'s first Image CDN. SSIMWAVE [ssimwave.com]- Video QA/QC tools & pioneer of a new category called Video Experience Automation. Visionular [visionular.com]- Software video encoding solutions. Beamr [beamr.com]- Software video technology, processing, & encoding applications. Nest [nest.com]- Energy management & connected CE devices.(Acquired by Google) DTS [dts.com]- Advanced audio technology.(now Xperi) MOD Systems - Digital video distribution kiosk using SD cards.(Backed by Toshiba & NCR) Dune HD [dune-hd.com]- IPTV & OTT STBs. Kaleidescape [kaleidescape.com]- Entertainment servers for digital video (DVD, BD, digital files).

Education

• Cornell University

  eCornell Certificate: Business Strategy, Achieving Competitive Advantage, MBA Certificate program

  2014 — 2014

• University of Northern Colorado

  Studied Music Performance - Piano

• Colorado State University

  Studied Computer Science

Skills

• Public Speaking
• Start-Ups
• Management
• Ultraviolet
• Content Strategy
• Strategic Selling
• Video Encoding
• Sales
• Media Servers
• Connected Ce Devices
• Product Management
• Consumer Electronics
• Vod
• Drm
• Iptv
• Selling
• Svod
• Digital Convergence
• Sales Operations
• Product Development
• Business Consulting
• Technology Commercialization
• Digital Kiosk
• Strategy
• Ott
• Go-to-Market Strategy
• Internet Tv
• Technology Business Development
• Tv Everywhere
• Middleware
• Business Strategy
• Strategic Partnerships
• Competitive Analysis
• Digital Media
• Management Consulting
• Digital
• Sales Management
• Digital Entertainment
• Global Business Development
• Executive Management