Mark Conachan
I help brands find their swagger thru strategic clarity, story, creative direction, and marketing team performance. Experience in digital, UX, brand development, CPG, employer brand, B2B, B2C, agency ops.
- Role
- Associate Creative Director at Crafted Agency
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Mark Conachan
Helping brands find their creative swagger through strategic clarity, visionary leadership, and high-performing teams. I lead global creative organizations, shaping bold ideas into campaigns and experiences that inspire audiences, attract top talent, and drive measurable results. I thrive at the intersection of brand strategy, creative leadership and talent communications with expertise across digital/UX, brand development, CPG, employer branding, B2B/B2C, and agency operations.Over my career, I’ve built and led teams at AMS, Myjive, Saturday and HMH, growing them into respected, award-winning agencies. I’ve guided campaigns for Fortune Global 100s and ambitious challenger brands alike, crafting strategic frameworks and campaign concepts, always focused on the alignment between business objectives and creative vision.Selected accomplishments:AMS: Helped expand the global Brand Consulting team from a handful to 60, built a full-service in-house creative studio, and led work for Merck, Marriott, Toyota, Synchrony, Electrolux and more; reduced $1M+ annual agency spend to fully in-house operations with end-to-end capability.Myjive: Led creative on award-winning digital-first work for Volvo, Mack Trucks, Regal Boats and NAPA Filters; web platforms, immersive digital experiences, augmented reality, social campaigns, animation and video content. HMH: Launched and grew HMH\'s new East Coast office, led creative teams to over 45 local, regional, and national awards, and drove client-facing campaigns across B2B and B2C sectors.I combine hands-on creative direction with people and process leadership, mentoring talent, streamlining workflows, and implementing technology to maximize people creativity, production efficiency and marketing performance. I advise executives on brand strategy, campaign performance and workforce development. and I love helping organizations unlock the full potential of their creative teams.
Experience
Associate Creative Director
Mar 2026 — Present · Charlotte, NC, US
Education
Portland State University - School of Business
BA, Marketing
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