Mark Coleman

Senior Marketing Manager @Utility Warehouse

London, GB

Special Project Lead – Customer MigrationAppointed marketing lead for the migration of ~200k customers acquired from TalkTalk and Origin.Led commercial marketing and customer experience strategy for full end-to-end migration.Designed new onboarding and cross-sell journeys from the ground up in a highly ambiguous environment.Built and executed a continuous test-and-learn roadmap across messaging, experience and service adoption.Collaborated across Product, Data, Customer Services and external partners to transition customers from unprofitable to profitable through increased multi-service penetration.Established new ways of working to enable scale, execution speed and commercial accountability.