Mark Cicatello
Independent Marketing Consultant @Cognizant
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WORK HISTORY
Independent Marketing Consultant @Cognizant
Chicago, IL, US
Working with multiple clients and agencies to build streamlined customer marketing solutions based on data driven analysis and using ‘best in class’ MA/CRM technology to create personalized cross-channel communications. Helping clients to maximize their technology investments and to align sales and marketing teams to create customer-centric organizations. Using a crawl-walk-run methodology to optimize how companies communicate and engage with customers across traditional, digital and social channels
EDUCATION
Alfred University
BS
SKILLS
ABOUT MARK CICATELLO
Working with businesses to develop integrated sales and marketing solutions to maximize customer engagement and drive revenue growth. Experienced in building customer-centric marketing solutions that utilize digital and social media to deliver consistent and relevant content to maximize customer engagement. I work with companies to integrate and optimize their sales and marketing technologies, which include - CRM/lead management, marketing automation, media buying, SEM/SEO strategies, business reporting and marketing analytics tools. Able to work closely with technology and media teams to build and implement digital marketing services and solutions. Hands-on expertise with- Salesforce.com - Customizing and building cross functional alignment with marketing systems - HubSpot - Implemented targeted marketing automation suite and integration with CRM solutions - InfusionSoft - Sales and lead management for small to midsize organizations - Act|On - Marketing automation engagement solution development - Tableau - Building business intelligence solutions and - Choozle - Media buying tool used for maximizing real-time targeting and RTB placement - Google Analytics (GA)- reporting and analysis - Google Adwords - Optimizing keywords and tailoring terms Helping companies to get the most out of their sales and marketing investment, and stay ahead of your competitors.
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