Mark Cicatello
Experienced marketing services executive with a passion for helping companies protect and expand revenue through the use of technology, automation, insights and analytics to create customer-centric organizations.
- Role
- Independent Marketing Consultant at Cognizant
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Mark Cicatello
Working with businesses to develop integrated sales and marketing solutions to maximize customer engagement and drive revenue growth. Experienced in building customer-centric marketing solutions that utilize digital and social media to deliver consistent and relevant content to maximize customer engagement. I work with companies to integrate and optimize their sales and marketing technologies, which include - CRM/lead management, marketing automation, media buying, SEM/SEO strategies, business reporting and marketing analytics tools. Able to work closely with technology and media teams to build and implement digital marketing services and solutions. Hands-on expertise with- Salesforce.com - Customizing and building cross functional alignment with marketing systems - HubSpot - Implemented targeted marketing automation suite and integration with CRM solutions - InfusionSoft - Sales and lead management for small to midsize organizations - Act|On - Marketing automation engagement solution development - Tableau - Building business intelligence solutions and - Choozle - Media buying tool used for maximizing real-time targeting and RTB placement - Google Analytics (GA)- reporting and analysis - Google Adwords - Optimizing keywords and tailoring terms Helping companies to get the most out of their sales and marketing investment, and stay ahead of your competitors.
Experience
Independent Marketing Consultant
Oct 2015 — Present · Chicago, IL, US
Working with multiple clients and agencies to build streamlined customer marketing solutions based on data driven analysis and using ‘best in class’ MA/CRM technology to create personalized cross-channel communications. Helping clients to maximize their technology investments and to align sales and marketing teams to create customer-centric organizations. Using a crawl-walk-run methodology to optimize how companies communicate and engage with customers across traditional, digital and social channels
Education
Alfred University
BS
1981 — 1986
Skills
- Interactive Marketing
- Digital Marketing
- Brand Development
- Healthcare Marketing
- Online Marketing
- Social Media Marketing
- Strategic Planning
- Marketing Research
- Customer Relations
- B2b Marketing
- Predictive Modeling
- Google Analytics
- Market Research
- Database Marketing
- Business Strategy
- Segmentation
- Sem
- Omniture
- Strategy
- Advertising
- Consumer Insights
- Web Analytics
- Customer Insight
- Mobile Marketing
- Digital Media
- Relationship Marketing
- Multi-Channel Marketing
- Data Analysis
- Campaign Management
- Lead Generation
- Competitive Analysis
- Customer Analytics
- Online Advertising
- Marketing Strategy
- Crm
- Marketing Analytics
- Digital Strategy
- Direct Marketing
- Marketing Communications
- Social Media
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