Mark Ciabattari
Head of Marketing, AI & Data Unit at Tata Consulting Services (TCS)
- Role
- Head of Marketing, Ai & Data Unit at Tata Consultancy Services
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Mark Ciabattari
As Marketing Head for the AI and Services Transformation Unit at Tata Consultancy…
Experience
Head of Marketing, Ai & Data Unit
Jun 2025 — Present · San Francisco, CA, US
Global marketing executive with 15+ years steering technology and consulting brands to outsized growth. I translate complex AI and data solutions into compelling, C-suite–ready value narratives, then amplify them through integrated go-to-market programs and AI-driven insights that accelerate pipeline and elevate brand equity.In my current role as Head of Marketing, AI & Data Unit at Tata Consultancy Services (TCS), I deliver the following:* Architect and execute the unit’s end-to-end marketing strategy—brand, digital, analyst & media relations, events, and social—aligned to revenue goals.* Orchestrate account-based marketing (ABM) plays that unlock cross-sell and up-sell in Fortune 500 enterprises.* Deploy generative-AI and predictive-analytics tools to hyper-personalize campaigns, boosting conversion and lowering cost-per-lead.* Serve as a strategic advisor to senior leadership, offering data-backed insights that shape go-to-market decisions and product roadmaps.My leadership style blends strategic vision and execution excellence, empowering global, matrixed teams to deliver measurable results.
Education
Eastern Illinois University
Bachelor of Arts - BA
Skills
- Mobile Devices
- Saas
- Crm
- Product Management
- Public Speaking
- Customer Relationship Management (Crm)
- Go-to-Market Strategy
- Campaign Strategies
- Leadership
- Public Relations
- Online Marketing
- Business Strategy
- Building Brand Awareness
- Management
- Strategic Planning
- Integrated Marketing
- Demand Generation
- Channel Partners
- Product Launch
- Partner Management
- Strategic Partnerships
- Mobile Marketing
- Pull Marketing
- Advertising
- Product Marketing
- Brand Awareness
- Event Planning
- Salesforce.com
- Sales Enablement
- Social Media
- Enterprise Software
- Marketing
- Competitive Analysis
- Start-Ups
- Search Advertising
- Strategy
- Lead Generation
- Digital Media
- Promotions
- Marketing Management
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