Mark Cakebread

Global Media & Audience Strategy Lead @Volvo Cars

London, GB

Lead the creation and championing of the Global media strategy and audience-first thinking for Volvo Cars that inspires markets to deliver our communication in the most effective way to drive long-term brand saliency and short-term sales.Partner with Volvo’s Global media agency and media partners to develop a deeper understanding of emerging trends, tools and gain consumer insights and intelligence to guide higher quality audience targeting and further improve media effectiveness.