Mark Cajigao

About Mark Cajigao

With two decades of experience in robust content development and campaign strategy for multiple platforms, I am a seasoned director who can lead diverse teams to launch successful projects that yield positive results and revenue for companies. I have a proven track record of applying techniques and tools for digital innovation, project management, website performance analytics, and eCommerce optimization to various industries and sectors, including advanced industries, pharmaceutical, biotech, retail, entertainment, and publishing.As the Director of Content at Northeast, I am responsible for overseeing the content strategy, production, and distribution for the organization\'s digital channels, including the website, social media, email, and mobile app. I work closely with the marketing, creative, and IT teams to ensure that the content is aligned with the brand voice, customer needs, and business goals. I also leverage my skills in UX writing, social media marketing, web analytics, and SEO to create engaging and relevant content that drives traffic, conversions, and loyalty. My mission is to deliver a digital customer experience that reflects Northeast\'s values, services, and benefits.Regarding AI fluency technical storytelling, I am adept in translating complex, AI adjacent technical concepts for broad audiences (Finance, Life Sciences, Retail); I have experience collaborating with engineering and technical teams to ensure accuracy and narrative depth; and I have a strong understanding of prompt-based systems, model behavior, and emergent UX patterns in AI products.Specific examples as to my launch and narrative leadership experience include:Led concept development, narrative creation, and multi-format execution for digital product launches across Northeast and Roundabout.Directed launch campaigns using video, web, email, and social storytellingCollaborated cross-functionally with design, product, engineering, and analytics to ensure narrative depth and accuracySpearheaded two full website redesigns (Roundabout Theatre Co.) and multiple content-led feature launches Franklin Templeton, Actors Fund, and more.)

Experience

1. Director of Content

   AAA Northeast

   Jul 2023 — Present · Fairfield, NJ, US

   Leading a team of 10 content professionals, I created and oversee the content brand strategy, production, and distribution for the 120-year-old brand’s digital channels, including the website, organic social media, email, video, and podcasts, serving more than 6 million members. Work closely with the marketing, creative, and IT teams to ensure that the content is aligned with the brand voice, customer needs, and business goals. Own narrative development for digital initiatives from concept through execution, partnering across product, design, IT, and marketing to align storytelling with strategic goals.Lead creative direction across multi-format channels (video, social, web, email, podcasts), guiding a 10‑person team to build cohesive stories for a 6M‑member audience.Drive concept development for new digital experiences and testing of innovative storytelling ideas, prioritizing clarity and emotional resonance.

Education

• The New School

  MFA, Theatre/Theater

  2005 — 2008

• Wagner College

  BA, Theater/Speech

  1990 — 1994

• Wagner College

  BA, English

  1990 — 1994

• Cornell University

  Certificate in Digital Marketing, Business

  2020 — 2020

• Lenape Valley Regional

  High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

  1986 — 1990

Skills

• Editorial
• Content Strategy
• Fundraising
• Web Content
• Producing
• Time Management
• Creative Writing
• Online Advertising
• Digital Strategy
• Wordpress
• Video
• Publications
• Screenwriting
• Editing
• Copy Editing
• Video Editing
• Directing
• Publishing
• Department Reorganization
• Mobile Devices
• Comedy
• Newsletters
• Mobile Internet
• SEO
• Digital Marketing
• Film
• Video Production
• Playwriting
• Publicity
• Books
• Multimedia
• Social Media Marketing
• Content Writing
• Web Marketing
• Content Marketing
• Project Management
• Press Releases
• Digital Media
• Proofreading
• Advertising