Mark Byers

About Mark Byers

I am the general manager of the second largest division of a publicly traded company. We provide products, technologies, and services to small companies and enterprises. My division operates under a variety of business models including direct, franchise, and strategic partnerships. We are committed to providing industry-leading solutions to our customers while continuing to improve the profitability of our operations.My career started in sales where I worked extensively with customers to understand their needs. It is that hustle and heart that I bring to the leadership of my teams every day. We know that our success is rooted in the satisfaction of our customers and employees. So, I build a culture focused on the people that drive the success of our businesses. I also forge a culture of excellence by building the robust infrastructures needed to deliver repeatable successes across markets, verticals, and product lines. This enables us to seize the optimal market positions and to secure win-win results for the long term. My commitment to continuous improvement drives me to challenge the status quo to hunt for better ways to deliver results to our clients and partners. A few of my achievements include: • Data-Driven Growth – 10+ years of leading strategic initiatives, business units, and divisions of the enterprise by telling the story of the enterprise through data insights and large-scale changes to enter new verticals and secure market share in competitive segments. • Global Transformation – saved tens of millions of dollars by launching multiple enterprise level Centers of Excellence that standardized the customer experience across business lines and pivoting enterprise level business models through collaboration with partners and customers. • Complex & Strategic Deal Closer – structures, negotiates, and realizes the value on deals key to the enterprise including big customers, M&A (led the exit or acquisition of multiple entities), and key vendors ($10M -$50M contracts) • Innovative Leadership – led up to 850 direct and indirect reports that are globally dispersed across multiple business units with full P&L accountability in fast-paced and highly regulated environments. Capabilities:Business StrategyRevenue OperationsProcess ImprovementMergers & AcquisitionsClient Services ManagementSales & Marketing Strategy

Experience

1. General Manager

   Deluxe

   Nov 2021 — Present · Kansas City, MO, US

   I am the General Manager of the Promotions Division for the Fortune 500 Company. This is the second largest division of the publicly traded company that serves SMB and large enterprise clients with a combination of technology, manufactured goods, and services. I also continue to oversee the Safeguard division that operates within the umbrella of our promotional division.I came into this position to lead the development of new approaches and to build upon its successes. I challenge the status quo to find better ways to deliver services to our clients and to champion my teams. I focus on the people first to engage them in the goals of the business and keep them accountable to our priorities. I also partner across the matrixed organization regularly to support the success of my teams in the attainment of our divisional goals.We create win-win solutions for our customers and channel partners by adding value to each interaction and for the long-term. My background in sales and customer operations management enables me to hunt for those win-win opportunities that also drive revenues. In turn, I roll up my sleeves to lead the implementation of those strategies and to support everyone involved through the changes. A few of my recent achievements include:• Spearheaded the divestiture of 2 business lines in the division to improve margins and reduce costs. • Exceeds target by 5 – 6% with organic growth to drive historic revenues in 2022 and 2023 by shifting sales strategy to high demand and growth categories. • Achieved +2.2% YoY organic revenue growth and 10.6% YoY EBIDITA growth through inflation reversal actions. • Grew key accounts 8% by supporting the sales team in structuring, negotiating, and closing the multi-year deals. • Saved 40% in annual costs as the lead negotiator for the licensing agreement with the key technology partner.

Education

• Georgia State University

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Furman University

  Bachelor of Arts - BA, Business Administration and Management, General