Mark Borchetta
C-Level Operating Executive | Growth, Brand & Marketing as profit levers | Consumer businesses
- Role
- Executive Vice President at Big Machine Distillery
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Mark Borchetta
I scale businesses by turning vision into execution — and execution into measurable growth.Over the past 20+ years, I’ve built and scaled organizations across entertainment, advertising, spirits, production, and fitness — often entering at moments of change and helping teams disrupt entrenched categories while building the systems needed to sustain growth.At Big Machine Distillery, I helped grow the company from 6 employees to 80+, driving a 50x revenue increase and placing award-winning products in major retailers across 25+ states.As Co-Founder of EZ-OUT BRA, I lead a patented, consumer brand from concept to traction — introducing inclusive, functional design into a crowded category and laying the foundation for long-term scale.Earlier in my career, I forged multi-million-dollar partnerships with Taylor Swift, Verizon, and Danica Patrick, and helped drive Argent Mortgage’s growth from $90M to $4.7B per month, making it the #1 lender in its sector.What sets my work apart is the ability to move between disruption and durability — pairing vision with execution, and building teams, trust, and operating systems that create momentum early and sustain performance over time.
Experience
Executive Vice President
Sep 2017 — Present · Nashville, TN, US
When I joined Big Machine Distillery, it had 6 employees and five-figure revenues. Since then, I’ve scaled the team to 80+, grown revenues 50x, and expanded award-winning products into 25+ states.Grew Platinum Vodka into a top performer, driving record-breaking sales.Built Spiked Coolers into an industry disruptor, selling 2.5M+ units through Walmart, Total Wine & More, and other national chains.Created and launched Borchetta Bourbon, including the “Race Car Series” and Small Batch lines — both critically acclaimed and multi-award-winning.Core strengths: Strategic Leadership · P&L Oversight · Market Expansion · Brand Development · Partnerships · Organizational Culture
Education
University of Southern California
Bachelor of Arts - BA, School of Cinematic Arts
AVID Technologies
Certified Trainer for Editing and Special Effects, AVID Media Composer
1990 — 1994
Precision Nutrition
Level 1 Certification, Nutrition Sciences
Skills
- Digital Media
- Entertainment
- Motorsports Sponsorship and Marketing
- Marketing Strategy
- Event Planning
- Avid
- Sponsorship
- Advertising
- Editing
- Marketing
- Strategic Planning
- Management
- Video
- Strategic Partnerships
- Social Media
- Sports
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