Mark McCauley
Area President @ iHeartMedia | Sales & Operations Leader
- Role
- Area President at iHeartMedia
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Mark McCauley
Proven leader of integrated media teams with a history of surpassing budgets and market performance. Currently lead all operations for iHeartMedia\'s West Palm Beach Area. History of delivering dynamic, integrated marketing campaigns for advertising partners while achieving strong revenue growth for iHeartMedia in markets that have included Tampa and Orlando.Excel at leading across departments and achieving high morale in even the most demanding and adverse conditions. Servant leader who has coached employees to achieve record results.Advertising, sales and sports marketing experience includes building campaigns for SMBs and Fortune 500 brands with assets including broadcast, streaming audio, podcast, OTT and influencer marketing. Negotiated rights agreements with collegiate and professional sports properties and secured six and seven figure integrated sports sponsorships.Research and attribution tools include Nielsen, Scarborough, Media Monitors, Zoom Info, Veritone, ArtsAI, Magellan AI and Pathmatics. Salesforce super user.
Experience
Area President
Jan 2018 — Present · West Palm Beach, FL, US
Lead iHeartMedia\'s multi-media operations for West Palm Beach Area. Budget forecasting and P&L responsibility. Lead the sales, programming, digital, and promotion/event departments, ensuring continual ratings and revenue growth associated with iHeart\'s radio stations, digital assets and events. Work with advertising partners to create multi-media campaigns that deliver ROI and help grow their business. Create an atmosphere of continual growth among employees to always provide best-in-class products for our consumers and highly effective marketing solutions for our advertising partners.
Education
NYU Stern School of Business
Certificate, Sports & Event Marketing
Northeastern University
BS, Journalism/Radio-TV
Rutgers University
mini MBA, Digital Marketing
2013 — 2013
Crummer Graduate School of Business at Rollins College
Certificate, Management
Skills
- Online Advertising
- Sponsorship
- Mobile Marketing
- Sales
- Radio Advertising
- Sales Management
- Digital Media
- Digital Marketing
- Marketing
- Sports Marketing
- Broadcast
- Leadership
- Advertising
- Strategy
- Sponsorship Sales
- Management
- Radio
- Interactive Advertising
- Crm
- SEO
- Sponsorship Activation
- Integrated Marketing
- New Media
- Social Media Marketing
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