Mark Blackford

About Mark Blackford

I began my post-collegiate career as a database marketing specialist in the traditional direct catalog marketing world. At the time the internet was starting to grow and evolve, then Google launched and changed everything. During those years I started to transition into digital marketing arenas, such as fax broadcasting (the wave of the future), email marketing (still relevant today) and early stages of e-commerce (we\'ve come a long way). My journey continued with the above (with the exception of faxing), while getting deep into pay-per-click advertising and data analysis. All those experiences have led me to where I am today - getting results for a wide variety of clients through data-driven SEO, PPC, Content, Email and other digital strategies.

Experience

1. Director of Technology & Marketing Analytics

   Marketing Essentials

   Sep 2015 — Present · New Bremen, OH, US

   Develop digital marketing strategies for various clients by utilizing keyword and competitive research, business goals and industry best practices. Manage inbound marketing campaigns, analyze results and optimize for future growth.

Education

• Edison State Community College

  Data Processing / General Education

  1987 — 1990

• Wright State University

  B.A., Psychology / Business Minor

  1990 — 1993

• Sidney High School

  High School Diploma, college prep

  1983 — 1987

Skills

• Marketing
• Msn Adcenter
• Content Management
• Organic Search
• Pay Per Click (Ppc)
• Web Analytics
• Search Engine Marketing (Sem)
• Social Media Marketing
• Interactive Marketing
• Online Advertising
• Web Content Management
• Sem
• Multi-Channel Marketing
• Email Marketing
• Online Marketing
• A/B Testing
• Social Media
• Copywriting
• Affiliate Marketing
• Landing Page Optimization
• Ppc
• Google Analytics
• Google Adwords
• Web Marketing
• Direct Mail
• SEO Copywriting
• Search Engine Optimization (SEO)
• Search Advertising
• Digital Marketing
• Analytics
• SEO
• Web Content
• E-Commerce
• Digital Strategy