Mark Berford

WORK HISTORY

SKILLS

ABOUT MARK BERFORD

Enterprise Data & AI specialist with 30+ years’ expertise across Data Strategy, Architecture, Warehousing, BI, Master Data Management, and Governance. I partner with SME and enterprise clients to deliver scalable solutions that drive measurable business value.Recognised DAMA & DCAM authority, having established comprehensive data management frameworks for FTSE organisations including Games Workshop, Element Materials Technology, Tokio Marine, Coca Cola Enterprises & Arqiva-Core Data & AI Architecture Data ArchitectureAI solutions (Azure AI Foundry, Copilot Studio, Perplexity, Google Gemini, OpenAIData Strategy & Maturity assessmentsSolution & Enterprise Architecture (Sparx & custom Enterprise Architecture modelling)Data Modelling (SQL, Dataverse, Data Lake, Common Data Model, Data Governance & Quality best practices, policies & standards, Data Quality monitoring, Master & Reference Data Management (SQL, Dataverse, Syniti), GDPR & Data Visualisation & Analytics BI Expert (25+ dashboards deployed), Microsoft Fabric, Self-Serve BI, Automated Data Engineering & Integration SQL (30+ years)• Azure (SQL DB, Data Factory, Data Lake, Fabric)• ETL & Data Integration• Data Warehousing (Kimball), • Data Migration (SAP S/4HANA, Dynamics Data Leadership Building high-performing Data Teams • Business Partner & Stakeholder Engagement—consulting, influencing decisions, & driving measurable improvements from tech teams to Industries Insurance, Media, Retail, Gaming, Materials Technology, Telecommunications, Healthcare (NHS), FMCG, Financial Services, Public Technical Stack • SQL• Microsoft Azure• Power Platform (Power BI, Power Apps, Power Automate, Dataverse)• Dynamics 365• Microsoft Fabric• Azure AI Foundry, Copilot Studio• Sparx EA• SAP• PythonLet’s connect for Enterprise Data Architecture, Power BI, Azure, Microsoft Fabric, AI, or Data Governance guidance.