Mark Bedard

About Mark Bedard

I’m a marketing leader with deep experience building brands, driving demand, and scaling go-to-market strategy for tech companies. I’ve led high-impact marketing teams and programs at companies both large (Amadeus) and small (FreshAir Sensor) and delivered measurable outcomes to key business metrics.I’m currently exploring new opportunities where I can help a company sharpen its narrative, accelerate pipeline, and bring market-defining solutions to life. I’m especially interested in leadership roles across Marketing, Product Marketing, and GTM strategy.Open to opportunities in Greater Boston, Manchester, and Portsmouth — as well as remote roles with the right team.If you\'re building something great and looking for someone who can elevate your marketing, I’d love to connect.Specialties: Market/competitor research, strategic planning, positioning/messaging, campaign/content development, inbound marketing, sales enablement, brand building, thought leadershipPersonal: Home, family, cooking, children’s sports, amateur photography, round back guitars, travel, motocross trail riding

Experience

1. Product Marketing & Gtm Strategist

   dormakaba Americas

   Mar 2025 — Present

Education

• Mount Wachusett Community College

  A.A., Broadcasting & Telecommunications

• Salem State University

  B.A., Advertising Communications

Skills

• Strategic Planning
• Program Management
• Content Development
• Social Media
• Project Management
• Web Marketing
• Web 2.0
• Staff Management
• Negotiation
• Plannning
• Sales & Marketing Alignment
• Marketing Strategy
• Marketing Communications
• Marketing
• Product Management
• SEO
• Account Management
• Public Relations
• Lead Generation
• Product Development
• Salesforce.com
• Email Marketing
• Thought Leadership
• Telecommunications
• Management
• B2b Marketing
• Start-Ups
• Strategic Partnerships
• Saas
• Online Marketing