Mark Babony
Director of Sales and Marketing @Rowland Emergency Vehicle Products Inc
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WORK HISTORY
Director of Sales and Marketing @Rowland Emergency Vehicle Products Inc
Toronto, ON, CA
Rowland Emergency is a family owned and operated business. Our focus is Emergency Medical Services. We understand the important role our products play in emergency situations and we strive to protect those who protect us with quality products that are relied upon every day. Scope of responsibilitiesImprove profit margin and achieve 5-yr growth plan through identifying and addressing key strategic challenges pertaining to-Growth readiness-Untapped market opportunities-Development of consistent brand awareness across client groups-Facilitate business digitizationStrategic Priorities-Define growth goals and targets by channel-Define a tailored roadmap for rapid revenue growth. Crystalize marketing & sales approach for each revenue segment-Develop a digital roadmap. Website, SEO, KPIs, and social media optimization-Define and prioritize sales & marketing technology tools, analytics, sales tracking and performance optimization strategy-Define a strategic sales and marketing direction that Rowland Emergency should take and ensure executive alignment-Create a marketing brand plan. This includes professional brand strategy that captures our company\'s vision, brand personality and brand position-Create an integrated marketing playbook & partner brief-Develop an annual marketing budget for promotional activity support
EDUCATION
Concordia University
BSc
ABOUT MARK BABONY
Adaptable and conscientious leader who forges new paths through cross-functional collaboration. Builder of competitive, engaged, top performing teams. Applies strong communication and conceptual thinking skills in complex environments in order to develop effective solutions that achieve organizational objectives. Leverages over 15 years’ progressive experience in sales operations, strategic business processes and change management to add value to the team and contribute to organizational success. Derives satisfaction from the success and growth of others. Some additional areas of expertise include: • Pharmaceutical sales • Product launches • Strategist • Executional excellence • Advanced selling techniques • Employee engagement & performance management • Key account & stakeholder management • Cross-functional team leadership • Coaching & mentoring • Startup experience
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