Mark Assini

WORK HISTORY

EDUCATION

ABOUT MARK ASSINI

I\'m a 3x Founding Product Marketing Manager with over 10+ years of combined experience in product marketing, marketing, and sales. Over the course of 3+ years, I\'ve also had the honour of scaling and leading some incredibly talented teams. I\'ve helped bring technology (both products and services) to market, be the voice of the customer, and then some (PMMs wear many hats after all). From establishing buyer personas, creating go-to-market plans, and to positioning and messaging, I\'ve worked directly with Product, Sales, Customer Experience and, of course, Marketing, to drive demand, adoption, usage, and retention. In my current role at Baselane, I oversee all product marketing efforts. The experience has opened my eyes into the power that vertical fintech solutions have to help real estate investors of all sizes. With a background in video games, branding and advertising at a creative agency, and supporting a two-sided marketplace, I have a unique appreciation for the challenges associated with working in both technical and creative environments, balancing analysis and process with \'creative chaos\'.For my work as the former host of the Product Marketing Life podcast from the Product Marketing Alliance, I was named one of the PMA\'s Top 100 Product Marketing Influencers of 2021 and 2022. The PMA is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products. I\'m also proud to be a Product Marketing Alliance Ambassador and Founding Member.