Mark

About Mark

Results-driven digital marketing professional with 17+ years of proven success in developing and executing high-impact media buying strategies and performance-driven campaigns. Demonstrated expertise in acquiring net-new business through omnichannel marketing efforts, with a strong focus on paid media, audience targeting, and digital ad performance optimization. Skilled in managing multimillion-dollar advertising portfolios, crafting integrated digital strategies, and leveraging data analytics to drive measurable ROI.

Experience

1. Senior Digital Strategist

   Hawksem

   Jul 2024 — Present · Los Angeles, CA, US

   HawkSEM is a digital marketing agency focused on B2C ecommerce and and B2B lead generation for mid-to-enterprise level businesses. Core areas of marketing expertise are for SEM including Google Ads and Microsoft/Bing Ads, paid social including Meta Ads and LinkedIn Ads, and SEO.• Digital marketing account executive, serving B2C and B2B clients to assess and implement digital marketing channels that will help grow their business by improving their ROI, scaling their sales revenue, and increasing profitability.• Sales highlights include bringing in recurring quarterly revenue between $35k to $50k.Innate ability to understand and advise on custom marketing strategies and performance forecasts that have led to onboarding new clients who\'ve stayed onboard long-term with a retention rate of approximately 98%• Utilized analytical tools and data, to assess and propose advertising services and solutions that are focused on driving ROI and increasing profitability.• Experienced with a multitude of verticals, including SaaS solutions, fashion/apparel, home electronics, sporting goods, health/nutrition, and home improvement.• Continual market research to identify important trends, opportunities and threats in the digital landscape, as well as keeping abreast of emerging technologies and online shopping behavior.• On a personal note, I am both hard-working, honest and very personable with all whom I have contact with.

Education

• California State University, Long Beach

  BS, Electrical and Electronics Engineering

• Millikan High School

  High School

Skills

• Web Marketing
• Web Design
• Sellers
• Leadership
• Engineering
• Real Estate Transactions
• Ppc
• Technical Sales Presentations
• Real Estate
• Negotiation
• Online Marketing
• Email Marketing
• Technical Presentations
• Graphic Design
• Account Management
• Acceptance Testing
• Social Media
• Working with First-Time Home Buyers
• Laboratory Skills
• Web Marketing Strategy
• Technical Writing
• Investment Properties
• Sales
• New Business Development
• Electrical Engineering
• Management
• Web Development
• SEO
• Marketing
• Presentations
• Sem
• Business Development
• Solution Selling
• Relationship Management
• Direct Marketing
• Customer Service
• Selling
• Google Analytics
• Advertising
• Referrals