Mark Tucker

About Mark Tucker

Senior marketing executive with expertise in communications strategy, branding, digital, social media, event management, sponsorship marketing, project management, and public relations for Fortune 250 firms.Head of Marketing | VP of I have spent 20+ years in marketing, communications, advertising, brand management, promotions, and sales, across a variety of corporate and agency-facing platforms, and at the center of my drive to success is keen strategic planning and poignant tactical execution wrapped in a creative, inquisitive wrapper. I am a dynamic, goal-driven worker and leader, who excels solo or within groups. I have led national and global initiatives throughout my career and am nimble, able to quickly adapt to the marketing challenge at hand. My focus has been overdelivering on financial results while delivering quality marketing, brand, and account management solutions. In the end, I am a solutions architect, a brand storyteller, and a center for communication coordination. CORE COMPETENCIES:Solutions-Driven Strategic Direction | Marketing Communications | Multi-Channel Communications Strategy | Digital Marketing | Brand Management | ROI and KPI Focused | Media and Ad Planning | Supervise and Lead Communication Professionals | Copywriting | Trends | Owned, Organic & Paid Media | Project Management | Key Account Management | Internal Communication Initiatives Management | Social Media: Meta/ Facebook/ Instagram/LinkedIn | Email and Loyalty Influencer Marketing | Sponsorships | Culture Champion | Content Creator | Influencer Marketing SELECT ACHIEVEMENTS:• Created a marketing launch plan at Wet Sounds, Inc. that led to ~23% increase in revenue in first 6 months • Promoted four times in six years at ITW while on high potential executive track; driving revenue, profit margin, and organic growth, while developing and managing seamless, holistic, cross-functional initiatives • 95% retention rate for agency clientele at Six Foot, leading complex strategic marketing program implementation for retail, oil & gas, telecom, banking, aerospace, health care, and entertainment industries • Secured over $500MM in free media crafting multiple award-winning promotional campaign integrations over six plus years at The Walt Disney Company and DreamWorks AnimationTechnical Expertise includes: Project Management (Basecamp, MS Project), CRM, CMS, HubSpot, Microsoft Office Suite, PC/Mac, Microsoft Dynamics 365, Oracle NetSuite, Sprout Social,

Experience

1. Director of Marketing

   Wet Sounds

   Sep 2024 — Present · Rosenberg, TX, US

   Marketing lead for this high performance audio manufacturer, focusing on supporting OE sales, retail sales, eCommerce, and Omnichannel ventures. Channels include marine, outdoor, automotive, PowerSports, and other pro-audio solutions.

Education

• Trinity University

  BA, Communication

• Mirabeau B. Lamar Senior High School

  Diploma

• LSU Shreveport

  Master of Business Administration - MBA, Business Administration

  2019 — 2020

• University of Southern California

  MA, Cinema/TV - Critical Studies

Skills

• Client Development
• Advertising
• Customer Insight
• Media Planning
• Product Marketing
• Public Relations
• Internal Communications
• Social Networking
• Budgets
• Social Media
• Direct Mail
• Digital Media
• Sem
• Trade Shows
• Competitive Analysis
• Brand Development
• Marketing Communications
• Facebook
• Sales
• Project Management
• Crm
• Marketing Research
• Event Management
• Digital Strategy
• B2b
• Direct Marketing
• Customer Service
• Creative Strategy
• Leadership
• Television
• New Business Development
• Integrated Marketing
• New Media
• Digital Marketing
• Relationship Marketing
• Brand Management
• Strategy
• Content Strategy
• Marketing Strategy
• Marketing