Mark Fullerton
President, OnTrak: Software for the Alcohol Beverage industry to Manage Marketing at-Retail initiatives.
- Role
- Advisory at Advisorycloud
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Mark Fullerton
Mark Fullerton is the chief executive officer, president and board member for OnTrak Software. He leads the day to day business operations of the company. This includes financial management, product development and customer service and support for OnTrak’s Marketing at-Retail software solutions.Mark has over 30 years experience as an independent consultant, software developer and entrepreneur. He launched OnTrak Software in 2007, after several large beer distributors subscribed to the company\'s first product, SignTrak. OnTrak Software has grown substantially since 2007, now providing Marketing at-Retail software solutions over 100 US alcohol beverage distributors, several of them in Beverage World\'s Top 25 Wholesalers. Previously, in 1985, Mark founded and ran a successful national technology services consulting firm, Information Alternatives, Inc,(IAI), serving primarily Fortune firms. For the past 25 years IAI consulted with hundreds of distributors and manufacturers and leveraged this experience to develop OnTrak\'s first product, SignTrak, in 2005. Mark is a Certified Computer Professional (CCP) and holds both Bachelor’s and Master’s degrees from Ohio\'s Miami University.
Experience
Advisory
Feb 2020 — Present
Education
Miami University - Bachelor's 1973, Master's 1976
Bachelor of Science (BS), Sociology, Economics
1973 — 1976
Miami University (Ohio)
Bachelor's studies: Economics, Sociology; Master's studies: Marketing, Media, QBA, Statistics, OR;
1969 — 1976
Skills
- Business Development
- Business Intelligence
- Management
- Start-Ups
- Erp
- Program Management
- Strategy
- E-Commerce
- Sales
- Project Management
- Process Improvement
- Leadership
- Marketing
- Saas
- Strategic Planning
- Cross-Functional Team Leadership
- Integration
- Product Management
- Enterprise Software
- Consulting
- Cloud Computing
- Business Planning
- Business Process
- Business Strategy
- Crm
- Business Analysis
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